정보관리학회지 (Journal of the Korean Society for information Management)

  • 제30권2호
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  • Pages.61-81
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  • 2013
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  • 1013-0799(pISSN)
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  • 2586-2073(eISSN)
한국정보관리학회 (Korean Society for Information Management)
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한국대학생들의 상품정보인식에 대한 문화와 인구통계학적 요인들의 영향

The Effect of Cultural and Demographic Factors on the Perception of Product Information among Korean College Students

  • Kim, Ji-Hyun (Department of Library and Information Science, Chung-Ang University)
  • 투고 : 2013.05.18
  • 심사 : 2013.06.20
  • 발행 : 2013.06.30
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초록

이 연구의 목적은 문화와 인구통계학적특성(나이와 성별)의 상품정보인식에 대한 영향을 조사하는 것이다. 연구에 사용된 문화이론은 Hofstede의 Individualism과 Hall의 context이론이다. 연구결과, 한국학생들은 아직도 집단주의(collectivism) 성향을 보이지만, 한국의 젊은 세대에서 문화적 변화가 발생하고 있다는 것을 확인하였다. 상관관계 분석결과를 통해 비교적 나이 어린 학생들이 나이 많은 학생들보다 더욱 개인주의(individualism)의 성향을 보였다. 두 세트(고맥락과 저맥락상황)의 다중회귀분석의 결과, 문화적특성과 나이가 고맥락(비쥬얼) 상황에서 정보인식에 영향을 미치는 결과를 확인하였다. 하지만 성별에 따른 정보인식의 차이는 없었다.

The purpose of this study is to investigate the effect of cultural and demographic factors (age and gender) on the perception of product information. The theoretical frameworks of interest in the current study are two cultural models: Hofstede's individualism (IND) and Hall's context. In examining the research questions, this research discovers that the cultural changes are occurring for the Korean young generation, even though Korean students are still within collectivistic culture. The correlation results suggest that the younger students have the higher individualism values compared to the older students. Using two multiple regression analyses (one set for high-context condition and one set for low-context condition), the study finds that cultural value and age significantly predicts the perception of product information in high-context (visual) condition. However, there is no significant difference in the perception of product information between male and female.

키워드

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