A Study of Mobile and Internet Banking Service: Applying for IS Success Model

  • Koo, Chulmo (Convention Business Department College of Hotel and Tourism Management, Kyung Hee University) ;
  • Wati, Yulia (Sam M. Walton College of Business University of Arkansas Fayetteville) ;
  • Chung, Namho (College of Hotel and Tourism Management, Kyung Hee University)
  • Received : 2012.08.12
  • Accepted : 2013.01.09
  • Published : 2013.03.31

Abstract

Understanding success factors in electronic banking is important to helping banks succeed. In this study, we extend DeLone and McLean's IS success model to the electronic banking by adding trust as a success variable. We tested the extended model by comparing internet banking and mobile banking in Indonesia. Using a structural equation modelling approach. We found that system quality had positive impacts on perceived usefulness and end-user satisfaction for both internet banking and mobile banking. The development of e-banking (internet banking and mobile banking) in Indonesia is in its initial stage. Finally, although we tested for the common method bias to relieve concern, further research may use multiple methods when collecting the data. This study investigated the role of each dimension of IS success in the electronic banking environment. While the original IS success model emphasizes individual and organizational impacts, we have argued that trust is an important indicator of IS impact on an individual socially in the banking industry. The contribution of our study is two-fold. Conceptually, the study is the first to extend the IS success model to the e-banking context. We provide an extension of the updated IS success model by adding trust as an outcome variable in the research model.

Keywords