초록
침구점포 경영성과 요인을 발굴하여 향후 침구점포 예비창업자와 침구회사의 신규점포상담, 개설시 통계적으로 유용한 자료로 사용함으로서 기존보다 정확하게 경영성과를 예측하는 도구와 기준을 제시하고자 한다. 첫째, 경영성과에 가장 큰 영향을 주는 요인으로는 입지 및 상권으로 분석되었다. 둘째, 침구점포의 경영성과 요인의 중요도는 입지, 소비자, 경쟁 순으로 나타났다. 셋째, 입지요인에서는 '침구점포 주변은 유동인구 다(多), 소비자요인에서는 거주 인구수 다(多), 경재요인에서는 상품 품질 우수가 가장 중요한 변수로 나타났다.
This study is intended for bedding stores and finds management performance factors from providers' aspect. Henceforth this study can be used when bedding stores were considered to establish by determinations and bedding companies with statistics as a criterion and a tool so that make an accurate estimate. First, it was found that location and trade area are the most influential factor in the management performance. Second, the result of study showed that location placed first in the importance of management performance factors in bedding stores, consumer came second, followed by competition. Third, it was assumed that the large floating population around the bedding store was the most important variable in location factor, the large resident population was the most important one in the consumer factor and high quality product was the most important one in the economic factor.