Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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A Study on Factors influencing Digital Contents Piracy Focusing on Efficacy, Subjective Norm and School Policy

디지털 콘텐츠 저작권 침해의 선행요인 연구 : 효능감, 주관적 규범, 학교정책을 중심으로

  • Received : 2013.01.28
  • Accepted : 2013.04.08
  • Published : 2013.06.30
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Abstract

A new form of software piracy known as digital piracy has taken the spotlight. Lost revenues due to digital piracy could reach 2,500 billion won in year 2010 alone. This paper examines the causal relationships among the attitude toward digital piracy, subjective norm, economic gain, political efficacy, school policy, etc, in a university setting. Results from survey responses indicate that the social norm and economic gain affect the attitude toward digital piracy, and that school policy influences the subjective norm as well as political efficacy. But, contrary to our expectation, political efficacy has been found to have no impact on the social norm and economic gain. Prior learning experiences have been shown to affect economic gain, but not the subjective norm. As a conclusion, the academic and practical implications of these findings are discussed.

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References

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