Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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Understanding Perceived Enjoyment, Perceived Risk, and Intention to Use Mobile Multi-Media Service Based on Smart Phones

스마트폰 기반 멀티미디어서비스에 있어서 지각된 즐거움과 지각된 위험이 수용의도에 미치는 영향

  • 정윤정 (경희대학교 경영대학 & 경영연구원) ;
  • 최일영 (경희대학교 무용학부) ;
  • 상균영 (경희대학교 경영대학 & 경영연구원) ;
  • 문현실 (경희대학교 경영대학 & 경영연구원) ;
  • 김재경 (경희대학교 경영대학 & 경영연구원)
  • Received : 2013.01.28
  • Accepted : 2013.03.26
  • Published : 2013.06.30
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Abstract

Recently, due to the proliferation of smartphones, users of mobile multimedia services which are based on wireless internet without constraint of the time and places are significantly increased. In this study, considering the characteristics of mobile multimedia and the user behavior, we analyse the factors which have an effect on the behavioral intention to use the mobile multimedia services. For this purpose, we use the model which is based on Technology Accepted Model (TAM) and add two constructs; the perceived enjoyment and the perceived risk. A survey data for 280 students at the K cyber university is used for statistical analysis As a result, the perceived ease of use affects the perceived usefulness and the perceived enjoyment, and the perceived ease of use. And the perceived usefulness and perceived enjoyment affect continuous intention to use. On the other hand, the hypothesis which the perceived risk would affect adversely the continuous intention to use is rejected. Through this study, we expect to provide the useful implications for the mobile multimedia services and contribute to the development of strategy for them.

Keywords

References

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