Journal of the Korean Data and Information Science Society

The Korean Data and Information Science Society (한국데이터정보과학회)
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Analysis of factor of life planners' satisfaction after turnover using the cumulative logit model

누적로짓모형을 이용한 보험설계사의 이직 후 만족도 영향요인 분석

  • Lee, Deogro (Department of Business Administration, Seowon University) ;
  • Chun, Heuiju (Department of Statistics & Information, Dongduk Women's University)
  • 이덕로 (서원대학교 경영학과) ;
  • 전희주 (동덕여자대학교 정보통계학과)
  • Received : 2013.09.24
  • Accepted : 2013.10.31
  • Published : 2013.11.30
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Abstract

In this study, we investigate various factors affecting five kinds of life planners' satisfaction after turnover which are general, human relations within organization, sales environment support, economic, life planner management system. Also we suggest theoretical and practical implication to them. The results of survey of life planners are as follows. First, in the general life planners' satisfaction after turnover, insurance company belonged to, recognition on own sales ability, life planners' satisfaction level, financial and insurance related award, education level, marital status, size of branch, and surrounding recognition about life planner are influential factors on it. Second, factors which affect the life planners' human relations satisfaction within organization after turnover are size of branch, surrounding recognition about life planner, and insurance company belonged to. Third, factors which affect the life planners' sales environment support satisfaction after turnover are surrounding recognition on life planner, insurance company belonged to, certificates relating to finance or insurance, size of branch, Fourth, in the solicitors' economic satisfaction after turnover, mainly demographic factors such as education level, marital status, age are crucial to it and also life planners' satisfaction level is influential factor. Last, in the solicitors' management system satisfaction, only experienced turnover type is a influential factor.

본 연구의 목적은 국내보험 유통시장의 주된 관심사로 대두되고 있는 보험설계사의 이직과 관련하여 이직 후의 실제 만족도를 전반적, 조직 내 인간관계, 영업환경 지원, 경제적, 설계사 관리제도 등 5개 영역으로 나누어 이들에 미치는 영향요인을 분석하는 데 있다. 이를 위해 국내 생명보험 설계사들 중 이직경험이 있는 416명을 대상으로 설문조사를 실시하였는데, 그 결과는 다음과 같다. 첫째, 보험설계사의 이직 후 전반적 만족도에 영향을 미치는 요인으로는 소속회사, 보험사의 판매능력 인정도, 보험판매직에 대한 만족도, 금융 및 보험관련 수상경험, 최종 학력, 대리점 (지점)의 규모, 주위 보험판매직 인정도 순으로 나타났다. 둘째, 보험설계사의 이직 후 조직 내 인간관계 만족도에 영향을 미치는 요인으로는 대리점 (지점)의 규모, 주위 보험판매직에 대한 인정도, 소속회사 순으로 나타났다. 셋째, 보험설계사의 이직 후 영업환경 지원 만족도에 영향을 미치는 요인은 주위의 보험판매직에 대한 인정도, 소속회사, 금융 및 보험관련 자격증 수, 대리점 (지점)의 규모, 노후생활 준비도 순이었다. 넷째, 경제적 만족도의 경우 최종 학력, 결혼여부, 보험판매직에 대한 만족도, 연령순으로 나타났으며, 주로 인구통계학적 요인이 영향을 주는 것으로 나타났다. 다섯째, 보험설계사의 이직 후 설계사 관리제도 만족도에 영향을 미치는 요인으로는 경험한 이직의 유형만이 선택되었다.

Keywords

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