DOI QR코드

DOI QR Code

An Analysis on the Changes of Seafood Consumption Patterns by Demographic Characteristics

인구통계적 특징에 따른 수산물 소비패턴 변화 분석

  • Park, Jeong-A (Institute for Marine and Antarctic Studies, Fisheries, Aquaculture and Coasts Centre (IMAS, FACC), University of Tasmania) ;
  • Jang, Young-Soo (Department of Marine and Fisheries Business and Economics, Pukyong National University) ;
  • Kim, Do-Hoon (Department of Marine and Fisheries Business and Economics, Pukyong National University)
  • 박정아 (호주 타즈매니아대학교 해양수산.남극연구소) ;
  • 장영수 (부경대학교 해양수산경영학과) ;
  • 김도훈 (부경대학교 해양수산경영학과)
  • Received : 2014.10.27
  • Accepted : 2014.12.05
  • Published : 2014.12.31

Abstract

The objective of this study is to investigate consumer preferences, perception and consumption patterns for fish products. To investigate the difference in consumer responses according to the characteristics of the population parameters, data were collected from the survey of 404 Koreans and analyzed. The results are as follows: First, the differences of age; for the question of the reason why do you eat fish products, the younger generation (20~30s)'s most answer was 'The Taste' while the older age groups(40~50s and over 60s)' most respond was 'For Health'. Second, the differences of sex; women relatively considered 'The Quality' of fish products more important than men when selecting the products. Whereas, men thought 'The Taste' of fish products more important than women when they choose fish products. In addition, when the bad news or hygiene accidents about fish products are reported on media, women reacted more negatively for fish products purchase than men. Third, the differences of family members; the respondents who lived with 3 or more family members showed higher preference rates about purchasing trimmed fresh fish at the store than respondents who lived with 2 or less family members. On the other hand, single households relatively bought processed fish products and RTE(Ready To Eat) fish products more than other family member groups. In addition, single households preference rates about eating fish products as a main dish were very high compared to other groups.

Keywords

References

  1. Andrew, A. W. (1997), "Specification tests in ordered logit and probit models," Econometric Review, 16 (4), 16-4, 361-391. https://doi.org/10.1080/07474939708800394
  2. Efthimia, T., Konstadinos, M., Helen, T. and Elisavet, T. (2011), "Purchasing Fresh Produce on the Basis of Food Safety, Origin, and Traceability Labels," Journal of Food Products Marketing, 17 (2-3), 211-226. https://doi.org/10.1080/10454446.2011.548749
  3. Hwang, K. H. et al. (2008), Analyzing Trends in Korea's Cultured Fish Consumption and Policy Implications, Korea Maritime Institute, Research Report, 475, 1-152.
  4. Jang, Y. S. (2004), "Fisheries Marketing Management Effectiveness of Discount Store," The Journal of Fisheries Business Administration, 35, 169-191.
  5. Jang, Y. S. and Kim, M. J. (2009), "A Study on the Situation Factor related to Consumer Involvement of Seafood," Journal of Fisheries and Marine Sciences Education, 21 (4), 607-621.
  6. Jeong, A. S. et al. (2010), "The Trend and Developing Way of Food Industry, Institute of Agricultureal Science & Technology," Journal of Agriculture & Life Sciences, 41 (2), 85-97.
  7. Jeong, M. S. and Lim, K. H. (2004), Studies on the Analysis of the major fish consumption structure, Korea Maritime Institute, Research Report, 21-50.
  8. Kang, J. H, (2009), Changes in consumption structure and Diversity of seafood consumption, Korea Maritime Institute, Fisheries Policy Research, 4, 59-73.
  9. Kim, B. T. et al. (2012), Seafood Consumption Trends and Tasks According to Structural Change in Population and Society, Korea Maritime Institute, Research Report, 1-152.
  10. Kim, J. S. and Ha, G. S. (2010), "Selection Attributes and Pursuit Benefits of Processed Fishery Products," Journal of the Korean Society of Dietary Culture, 25(5), 516-524.
  11. Korea Rural Economic Institute, Food Balance sheet 2012.
  12. Lee, H. C. and Yoo, C. K. (2011), "A Study on the Preference and Consumer Behavior for Inland Water Fishes, Korean Food Marketing Association," Korean Journal of Food Marketing Economics, 28(3), 1-18.
  13. Lee, N. S. (2006), Trends of Food consumption and ways to vitalize seafood consumption, Korea Maritime Institute, 265, 26-42.
  14. Lee, S. W. et al. (2005), The Practice on Logit & Probit model, Pakyoungsa.
  15. Ministry of Agriculture, Food and Rural Affairs, 2013 Researching Consumers' Attitude on Processed Food.
  16. Ministry of Health & Welfare, National Health & Nutrition Survey 2012.
  17. Ministry of Oceans and Fisheries, "Fisheries Information Service," www.fips.go.kr.
  18. Nikos, K., Stella, V., George, B. and Prodromos, K. (2009),"Dutch Consumers' Willingness to Pay for Organic Olive Oil," Journal of International Food & Agribusiness Marketing, 21 (4), 286-311. https://doi.org/10.1080/08974430802589782
  19. Zhang, C. F. and Jang, Y. S. (2010), "A Study on the Effect of Product and Service Quality on Customer Satisfaction in the Seafood Market, "The Journal of Fisheries Business Administration, 41 (3), 153-174.

Cited by

  1. Concentrations of heavy metals in marine wild fishes captured from the southern sea of Korea and associated health risk assessments 2017, https://doi.org/10.1007/s12601-017-0044-1