Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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A Study on Factors Affecting Continuous Usage Intention of Emoticon : Focused on Mobile Messenger Service

이모티콘의 지속적 사용의도에 영향을 미치는 요인에 관한 연구 : 모바일 메신저 서비스를 중심으로

  • 이소라 (숭실대학교 대학원 경영학과) ;
  • 장정빈 (숭실대학교 대학원 경영학과) ;
  • 김광회 (숭실대학교 대학원 경영학과) ;
  • 최정일 (숭실대학교 경영학부)
  • Received : 2014.11.06
  • Accepted : 2014.12.15
  • Published : 2014.12.31
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Abstract

Mobile instant messaging (MIM) has been widely used in modern society due to its portability, speed and ease of use. In addition to simple text-based messaging, mobile instant message has now expanded to include graphics, images, and video. Many instant message service providers attempt to differentiate their service by providing an unique emoticon. Therefore, understanding the factors that affecting the continuous usage of emoticon is essential to capture users' interest. There is relatively little study on emoticon in information systems field. Hence, this study attempts to explore the continuous usage of emoticon through exploring the property of emoticon and usage motivation of emoticon. Based on the results, this study attempts to demonstrate practical implication of marketing on understanding user interest to mobile instant messenger service provider.

Keywords

References

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