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Understanding Knowledge Sharing in Virtual Communities through Knowledge Seeking Behavior

가상공동체에서 지식탐색을 통한 지식공유에 관한 연구

  • 김재경 (한남대학교 경상대학 경영정보학과)
  • Received : 2014.01.28
  • Accepted : 2014.03.13
  • Published : 2014.03.31

Abstract

This study investigated knowledge browsing behavior as the factor affecting the increase of knowledge sharing intention. To conduct this study in the specific context of knowledge seeking and sharing behavior of virtual community members, literature on knowledge seeking behavior, meta-knowledge, and knowledge sharing intention was reviewed. Structural Equation Modeling was conducted to analyze survey data to test the research model of this study. The result showed that knowledge browsing have positive effects on creating of virtual community members' subject knowledge and meta-knowledge, which, in turn, affected positively their knowledge sharing intention. One of the main contributions of this study is that knowledge seeking behavior influence one's knowledge sharing intention in a virtual community. Organization managers should consider knowledge seeking behavior as not only a self-interested, consuming activity, but also a productive one through its function of constructing subject knowledge and meta-knowledge.

Keywords

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