References
- Agrawal, D., Budak, C., El Abbadi, A., Georgiou, T. and Yan, X. (2014). Big data in online social networks: User interaction analysis to model user behavior in social networks, Databases in Networked Information Systems, 1-16.
- Bae, H. W., Kwon, K. H., Moon, M. N. and Moon, H. S. (2010). Multidimensional scaling analysis on the image of special purpose academies. Journal of Korean Data & Information Science Society, 21, 11-21.
- Carroll, J. D. and Arabie, P. (1998). Multidimensional scaling. Measurement, Judgment and Decision Making, 179-250.
- Catanese, S. A., De Meo, P., Ferrara, E., Fiumara, G. and Provetti, A. (2011). Crawling facebook for social network analysis purposes. In Proceedings of the International Conference on Web Intelligence, Mining and Semantics, Association for Computing Machinery, 52-59.
- Gartner, W. C. (1989). Tourism image: Attribute measurement of state tourism products using multidimensional scaling techniques. Journal of Travel Research, 28, 16-20. https://doi.org/10.1177/004728758902800205
- Gillin, P. (2008). Secrets of social media marketing: How to use online conversations and customer communities to turbo-charge your business! Linden Publishing, Fresno.
- Green, P. E. and Carmone, F. J. (1970). Multidimensional scaling and related techniques in marketing analysis, Allyn and Bacon, Boston.
- Hunt, T. (2009). The Whuffie factor: Using the power of social networks to build your business, Crown Business, New York.
- Jung, T., Youn, H. and McClung, S. (2007). Motivations and self-presentation strategies on Korean-based Cyworld weblog format personal homepages. CyberPsychology & Behavior, 10, 24-31. https://doi.org/10.1089/cpb.2006.9996
- Kaplan, A. M. and Haenlein M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53, 59-68. https://doi.org/10.1016/j.bushor.2009.09.003
- Kim, S., Lee, H., Suh, Y. and Han, J. (2013). Enhancing the corporate image through social media: An approach based on multi-dimensional scaling. Journal of the Korean Data & Information Science Society, 24, 427-436. https://doi.org/10.7465/jkdi.2013.24.3.427
- Lee, H. (2013). Data analysis using SPSS, Cheongram, Seoul.
- Mangold, W. G. and Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52, 357-365. https://doi.org/10.1016/j.bushor.2009.03.002
- Mathioudakis, M. and Koudas, N. (2010). Twittermonitor: Trend detection over the twitter stream. In Proceedings of the 2010 ACM SIGMOD International Conference on Management of Data, Association for Computing Machinery, 1155-1158.
- Mugavin, M. E. (2008). Multidimensional scaling: A brief overview. Nursing Research, 57, 64-68. https://doi.org/10.1097/01.NNR.0000280659.88760.7c
- New York Times. (2009). For many businesses with low ad budget, the social media networking is their sole means of marketing, 23, July.
- Raacke, J. and Bonds-Raacke, J. (2008). MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites. CyberPsychology & Behavior, 11, 169-174. https://doi.org/10.1089/cpb.2007.0056
- Ryan, T. and Xenos, S. (2011). Who uses Facebook? An investigation into the relationship between the big five, shyness, narcissism, loneliness, and Facebook usage. Computers in Human Behavior, 27, 1658-1664. https://doi.org/10.1016/j.chb.2011.02.004
- Safko, L. and Brake, D. K. (2009). The social media bible: Tactics, tools & strategies for business success, John Wiley & Sons, Hoboken.
- Scoble, R. and Israel, S. (2006). Naked conversations, how blogs are changing the way businesses talk with customers, John Wiley and Sons, Hoboken.
- Surowiecki, J. (2004). The wisdom of crowds: Why the many are smarter than the few and how collective wisdom shapes business, economies, societies and nations, Doubleday, New York.
- Tapscott, D. and Williams, A. (2006). Wikinomics: How mass collaboration changes everything, Portfolio, New York.
- Tosun, L. P. (2012). Motives for Facebook use and expressing "true self" on the Internet. Computers in Human Behavior, 28, 1510-1517. https://doi.org/10.1016/j.chb.2012.03.018
- Weinberg, B. D. and Pehlivan, E. (2011). Social spending: Managing the social media mix. Business Horizons, 54, 275-282. https://doi.org/10.1016/j.bushor.2011.01.008
- Weinberg, T. (2009). The new community rules: Marketing on the social web, O'Reilly Media, Inc., Sebastopol
- Wikipedia, Blog. (2011). http://en.wikikpedia.org/wiki/Blog.
- Wikipedia, Chris Shipley. (2013). http://en.wikipedia.org/wiki/Chris_Shipley.
- Wikipedia, Twitter. (2012). http://en.wikipedia.org/wiki/Twitter.
Cited by
- Classification of ratings in online reviews vol.27, pp.4, 2016, https://doi.org/10.7465/jkdi.2016.27.4.845