The Korean Journal of Community Living Science (한국지역사회생활과학회지)

The Korean Society of Community Living Science (한국지역사회생활과학회)
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Children's Use of Paid Content Based on Media and Monetary Concepts

아동소비자의 매체별 유료 콘텐츠 사용특성과 금전인식 연구

  • Ji, Meewha (Graduate School of Public and Administration, Sookmyung Women's University) ;
  • Ryoo, Juyoun (School of Business, Sungkyunkwan University) ;
  • Ohk, Kyungyoung (Dept. of Consumer Economics, Sookmyung Women's University) ;
  • Park, Jooyung (Dept. of Consumer's life Information, Chungnam National University)
  • 지미화 (숙명여자대학교 정책산업대학원 소비자경제전공) ;
  • 류주연 (성균관대학교 경영대학) ;
  • 옥경영 (숙명여자대학교 소비자경제학과) ;
  • 박주영 (충남대학교 소비자생활정보학과)
  • Received : 2014.06.16
  • Accepted : 2014.06.29
  • Published : 2014.06.30
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Abstract

This study examines the use of paid content by children and identifies their monetary concept based on the following three research questions: (1) What are the characteristics of paid-content use by children? (2) How can the monetary concept of children be classified? (3) How does this monetary concept vary across use groups? Data were collected from 245 elementary school students. Based on the results, there were two types of media content used by children: mobile and computer content. Children were classified into four consumer groups based on the type media content use and the amount of content use. In addition, monetary concepts of children using paid content had two dimensions: money for means and that for objects. For computer users, monetary concept for conspicuous consumption and mammonism were more likely in the high-use group than in the low-use group. For mobile users, there was no significant difference in money for means and money for objects between the high-use group and the low-use group. The limitations of this study offer some interesting avenues for future research.

Keywords

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