Journal of the Korea Institute of Information and Communication Engineering (한국정보통신학회논문지)

The Korea Institute of Information and Commucation Engineering (한국정보통신학회)
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Advertisement Coverage Analysis of Social Commerce Service with D2D Communications

D2D 통신을 이용한 소셜커머스 광고 커버리지 분석

  • Kim, Jun-Seon (Department of Electrical, Electronic and Control Engineering, Hankyong National University) ;
  • Lee, Howon (Department of Electrical, Electronic and Control Engineering & IITC, Hankyong National University)
  • Received : 2014.03.07
  • Accepted : 2014.03.31
  • Published : 2014.07.31
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Abstract

In this paper, we propose cost-effective device-to-device (D2D) advertisement scenario with properties of proximity and timeliness through the convergence of D2D communications and social commerce service. We numerically analyze advertisement dissemination effect of the proposed scenario according to the number of sectors, and demonstrate the performance of the normalized D2D coverage, the average number of D2D users, and the average D2D coverage per user via intensive simulations. We verify the accuracy of the results for our numerical analysis compared with the simulation results.

본 논문에서는 인접성(Proximity)과 적시성(Timeliness)의 특징을 가지고 있는 D2D 통신과 소셜 커머스 서비스가 결합된 저비용/고효율의 소셜 커머스 서비스 기반 D2D 광고 시나리오를 제안하고, D2D 통신과 소셜 커머스 서비스의 결합을 통한 광고 효과를 알아보기 위하여, 섹터의 수에 따른 광고 확산 효과(Advertisement Dissemination Effect)를 수학적으로 분석해 본다. 또한, 시뮬레이션을 통하여 정규 D2D 커버리지(Normalized D2D Coverage), 유효 범위내 광고 전달을 위한 평균 Relay 단말 수, 단위 전송 단말 당 평균 D2D 커버리지에 대해 살펴보고, 수학적 분석 결과와 시뮬레이션 결과를 비교함으로써 D2D 광고 커버리지에 대한 수학적 분석의 정확성을 알아본다.

Keywords

References

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Cited by

  1. Performance Evaluation of D2D Advertisement Dissemination Algorithms with Maximum Distance and Transmission Efficiency Based Relay Selections vol.19, pp.2, 2015, https://doi.org/10.6109/jkiice.2015.19.2.287