Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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Analysis of the Film's Promotional Website - Focus on Motion Graphic

모션그래픽 활용을 중심으로 영화홍보 웹사이트 분석

  • Min, Jang-Geun (Dept. of Digital Video, Kyungmin College) ;
  • Han, Sang-Hoon (Dept. of Computer Information Security, Korea national university of Welfare)
  • 민장근 (경민대학교 디지털영상과) ;
  • 한상훈 (국립한국복지대학교 컴퓨터정보보안과)
  • Received : 2014.04.30
  • Accepted : 2014.07.22
  • Published : 2014.07.31
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Abstract

Motion Graphic developed in the visual fields such as film and TV is widely used from the fields of arts such as applied paintings to interactive media such as web sites. In particular, Motion Graphic is actively used in the film's promotion websites with the form of a mixture between characteristics of visual media and characteristics of websites. In this study, we analyze the characteristics of film's promotion websites, investigate previous studies for Motion Graphic analysis. And present a model for the analysis of websites including visual elements, media elements and motion elements as main elements. We select some of promotion websites for films among 2013 domestic hot films, carry out a case analysis, and present the direction of development on the base of the results.

영화와 방송과 같은 영상분야에서 발전한 모션그래픽(Motion Graphic)은 설치미술과 같은 예술분야와 웹사이트등의 인터랙티브 미디어에 이르기까지 폭넓게 사용되고 있다. 특히 영화홍보 웹사이트는 영상 미디어의 특징과 웹사이트의 특징이 혼합된 형태로 모션그래픽 기법이 적극적으로 사용되고 있는 상황이다. 이에 본 연구는 영화홍보 웹사이트의 특징을 분석하고 모션그래픽 분석을 위한 선행 연구를 조사하였다. 이것을 토대로 시각적 요소, 미디어 요소, 모션요소를 주요소로 갖는 웹사이트 분석모델을 제안하였다. 또한 2013년 국내 흥행 영화 중 영화홍보 웹사이트를 선정하여 사례 분석하였고 결과를 토대로 개선점과 발전 방향을 제시해보는데 그 목적이 있다.

Keywords

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