Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study on the Attributes of Menu Choice and Customer Satisfaction in Korean Restaurants -Centering on foreign tourists-

한식당 이용특성에 따른 메뉴 선택 속성이 고객만족에 미치는 영향 -외국인 관광객을 대상으로-

  • Shin, Seung-Mee (Dept. of Hotel Culinary and Catering Management, Chungwoon University) ;
  • Yoo, Hyang-Ju (Dept. of Hotel Culinary and Catering Management, Chungwoon University) ;
  • Joung, Kyung-Hee (Dept. of Hotel Culinary and Catering Management, Chungwoon University)
  • 신승미 (청운대학교 호텔조리식당경영학과) ;
  • 유향주 (청운대학교 호텔조리식당경영학과) ;
  • 정경희 (청운대학교 호텔조리식당경영학과)
  • Received : 2014.04.29
  • Accepted : 2014.07.10
  • Published : 2014.07.31
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Abstract

This study discusses the customer satisfaction as a result of the attributes of menu choice that can meet the needs of foreign visitors. Furthermore, it discusses the possibility that Korean food can be recognized internationally and the research data be available in advance for the people who are going to visit Korea. This study is based on documentary records and empirical studies to analyze and appreciate the effects of customer satisfaction in restaurants that foreigners usually visit. The documentary records are rooted in the related books, papers published in domestic and international associations, academic journals, and various periodicals. According to this research, the attributes of the menu choice in relation to the differences in their purposes has a meaningful influence on the customer satisfaction, so the menu choice of foreign tourists drives their gratification of Korean food. In short, the explanations and ingredients list about items in Korean restaurants need to be improved and explained to increase the number of potential foreign tourists.

오늘날 한식의 세계화가 이루어지면서 우리나라를 방문하는 외국인 관광객 수가 매년 증가함에 따라 한식에 대한 관심이 높아지고 인지도와 기대감이 크다. 본 연구는 한식당 이용특성에 따른 메뉴선택속성이 고객만족에 미치는 영향에 대해서 조사해보고자 하였다. 또한 한식의 메뉴선택속성을 통해 외국인 관광객들에게도 한식이 편안한 이미지로 다가가 발전할 수 있는 기초자료로 활용하는 것이 본 연구의 목적이다. 연구 결과, 한식당 이용특성에 따른 메뉴선택속성이 고객만족에 유의한 영향을 미치고 있으며, 외국인 관광객들이 메뉴를 선택하는데 있어 속성을 알고 고객만족으로 이어지는 것으로 판단된다. 그러나 외국인 관광객들에게는 한식 메뉴에 대한 설명과 특성의 부족한 부분은 개선 할 필요가 있는 것으로 사료된다.

Keywords

References

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