Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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Study on Recognition and Attitudes towards Korean Food in Korean Food Culture Publicity Event - Hayabusa Station targeting Festival participants -

한국식문화홍보행사 참가자의 한식에 대한 인식과 태도에 관한 연구 - 하야부사역 축제 참가자를 대상으로 -

  • Kang, Jae Hee (Division of Foodservice Industry, Baekseok Culture University) ;
  • Ko, Eun Hee (Major of Dining Space Creation Management, Graduate School of Tourism & Hospitality, Kyonggi University)
  • 강재희 (백석문화대학 외식산업학부) ;
  • 고은희 (경기대학교 관광전문대학원 식공간연출전공)
  • Received : 2014.03.19
  • Accepted : 2014.08.11
  • Published : 2014.08.31
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Abstract

To contribute to the globalization of Korean food, a Korean food culture publicity event was conducted at Hayabusa Station, Tottori Province, Japan. This study investigated and analyzed recognition and preferences towards Korean food in participants at the event. The method of information acquisition was also analyzed. Most participants had prior experience eating Korean food. As for information, participants responded that they were affected by public media such as dramas, and the most effective way of getting information was participating in lectures. This study also investigated intake of 20 kinds of Korean food and found highest preferences for bibimbap, kimchi, naengmyeon, and galbigui, in that order. The main motive for participating in the Korean food culture publicity event was a desire to experience a new culture. Further, satisfaction, intention to participate, and intention to recommend Korean food were high. These attitudes had significant effects on the intention to visit Korea. In the future, Korean food culture publicity events held in foreign lands can contribute to Korean tourism.

Keywords

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