KIEAE Journal

Korea Institute of Ecological Architecture and Environment (한국생태환경건축학회)
권호 표지
DOI QR코드

DOI QR Code

A Potential Value of Noise Control in Construction Sites for Real Estate Developers

  • Zheng, Guo (SOCAM Development Limited) ;
  • Kim, Youngchul (Department of Architecture and Civil Engineering, City University of Hong Kong)
  • Received : 2014.07.17
  • Accepted : 2014.08.04
  • Published : 2014.08.31
Download PDF
⟨ Previous Next ⟩

Abstract

Since construction work is an indispensable part of daily lives, complaints of noise are unavoidable. Noise control in construction sites is normally known as a regulation by a government and self-motivated noise controls rarely occur. In this paper, a marketing strategy is proposed to provide a potential value of noise control for real estate developer. First, people's perception to construction noise was examined in means of collecting and analyzing media reports between 2005 to 2011. Then decibel test was done in order to test noise generated by different devices in a construction site in various distances. According to the theory of core competency, a conceptual model was raised to illustrate profit and loss situation of the real estate developers in the case they invest more in noise control. The construction noise is discussed that it will ruin people's perception to the company's brand image and reputation. Also, the investment in the creation of silent site is discussed that it will not only bring benefit to the brand image work but also have value of profit in the market.

Keywords

References

  1. Wong, C. L., Chau, W., Wong, L. W. "Environmental noise and community in Hong Kong." Noises and Health, 2002, 4 (16): 65-69.
  2. Hellstrom, B. Noise design: Architectural Modelling and the Aesthetics of Urban Acoustic Space. Institutionen for arkitektur, 2003.
  3. Zhang, J. "The research of city road next to the construction noise analysis." In Mechanic Automation and Control Engineering (MACE), 2010 International Conference on, IEEE, 2010: 2047-2050.
  4. Gill, H. S. "Review of legislation and test standards relating to construction site noise." Applied Acoustics, 1984, 17 (1): 61-79. https://doi.org/10.1016/0003-682X(84)90032-X
  5. Manatakis, E. K. "A new methodological trial on statistical analysis of construction equipment noise." Applied Acoustics, 2000, 59(1): 67-76. https://doi.org/10.1016/S0003-682X(99)00014-6
  6. Fernandez, M. D., Samuel Quintana, S., Noelia Chavarria, N., Jose A. Ballesteros, J. A. "Noise exposure of workers of the construction sector." Applied Acoustics, 2009, 70(5): 753-760. https://doi.org/10.1016/j.apacoust.2008.07.014
  7. Willmott, E. A comprehensive review of marine policy in Hong Kong. Civic Exchange, 2000.
  8. Dobni, D., and George M. Zinkhan, G. M "In search of brand image: a foundation analysis." Advances in consumer research, 1990, 17(1): 110-119.
  9. Padgett, D., Allen, D. "Communicating experiences: a narrative approach to creating service brand image." Journal of Advertising, 1997, 26(4): 49-62. https://doi.org/10.1080/00913367.1997.10673535
  10. Keller, K. L. "Conceptualizing, measuring, and managing customerbased brand equity." The Journal of Marketing, 1993, 57(1): 1-22.
  11. Lau, G. T., Lee, S. H.. "Consumers' trust in a brand and the link to brand loyalty." Journal of Market-Focused Management, 1999, 4(4): 341-370. https://doi.org/10.1023/A:1009886520142
  12. Dick, A. S., Basu, K. "Customer loyalty: toward an integrated conceptual framework." Journal of the Academy of Marketing Science, 1994, 22(2): 99-113. https://doi.org/10.1177/0092070394222001
  13. Prahalad C. K., Hamel G. "The Core Competence of the Corporation." Harvard Business Review 1990; 68(3): 79-91.
  14. Gale, B., Robert Chapman Wood, R. C. Managing customer value: Creating quality and service that customers can see. New York: The Free Press, 1994.
  15. Rust, R. T., Anthony J. Zahorik, A. J., Keiningham, T. L. "Return on quality (ROQ): making service quality financially accountable." The Journal of Marketing, 1995, 59(2): 58-70.
  16. Chen, Z., Dubinsky, A. J.. "A conceptual model of perceived customer value in e-commerce: A preliminary investigation." Psychology and Marketing, 2003, 20(4): 323-347. https://doi.org/10.1002/mar.10076