Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Comparative Study between the Design Modifier appearing in Korea and Japan in the Overseas Licensed Fashion Magazine 『VOGUE』

해외 라이선스 패션잡지 『VOGUE』에 나타난 디자인 수식어표현의 한일 비교 연구

  • Yum, Haejung (Dept. of Clothing & Textile, Institute of Human Ecology, Chonbuk National University) ;
  • Kim, Eunjung (Dept. of Clothing & Textile, Chonbuk National University) ;
  • Kim, Jiseon (Dept. of Clothing & Textile, Chonbuk National University) ;
  • Kim, Chorong (Dept. of Clothing & Textile, Chonbuk National University) ;
  • Chung, Sungsuk (Dept. of Statistics, Institute of Applied Statistics, Chonbuk National University)
  • 염혜정 (전북대학교 의류학과, 인간생활과학연구소) ;
  • 김은정 (전북대학교 의류학과) ;
  • 김지선 (전북대학교 의류학과) ;
  • 김초롱 (전북대학교 의류학과) ;
  • 정성석 (전북대학교 통계학과, 응용통계연구소)
  • Received : 2014.06.03
  • Accepted : 2014.08.14
  • Published : 2014.09.30
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Abstract

The importance of the cultural identity of each country is emphasized among the new cultural paradigm of the 21st century. Leading world-wide trends, overseas licensed fashion magazines have expressed characteristics close to the culture and lifestyle of each country at the same time. The goal of this study was focused on finding out the differences and similarities between overseas licensed fashion magazine, or if the content would be compared to the aesthetic characteristics and criteria of the country they were published in. To accomplish this, we extracted the color, material and modifier from the scripts of the Korean and Japanese editions of VOGUE published during S/S in 2012 for comparative analysis of the aspects of color, fabrics and modifier between Japan and Korea. There were common but also unique characteristics, as the issues of VOGUE KOREA and VOGUE JAPAN published during the research period had modifier to fit each season and trend, the emergence of color and fabric. Especially, the kind and frequency of color, fabric and modifier could be considered as expressing their own unique fashion culture. In case of Korea, maximal with colorful and decorative image is especially strong, while in Japan the soft and gentle feminine image was rather strong.

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References

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