Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
권호 표지
DOI QR코드

DOI QR Code

A Study of Factors Affecting Continuous Intention of Social Network Games : Focusing on Smart Device Users

소셜 네트워크 게임의 지속사용의도에 영향을 미치는 요인에 관한 연구 : 스마트 기기 사용자를 중심으로

  • 김정욱 (세종대학교 경영학과) ;
  • 장철호 (세종대학교 경영학과 경영정보전공)
  • Received : 2014.06.05
  • Accepted : 2014.09.11
  • Published : 2014.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

Social Network Service (SNS) with emergence of Web 2.0 have been developed rapidly. Unlike other games, social network game is based on the relationship with smart devices and studied for user-centered behavior as a potential factor derived from the Technical Acceptance Model (TAM). This research is conducted for finding out influencing factors on continuous intention for smart device users. Therefore, the independent variables consist of subjective norm, mobility, playfulness, self-efficacy, and ease of use. The intermediate variables also compose of flow, and user satisfaction and the dependent variables as continuous intention. The result of study shows the following: First, subjective norm, playfulness, self-efficacy and ease of use except mobility have the positive effect on user flow. Second, subjective norm, mobility, playfulness and ease of use except self-efficacy have significantly the positive effect on user satisfaction. Finally, user flow has significantly the positive effect on user satisfaction and continuance intention and a factor of user satisfaction have significantly the positive effect on continuance intention.

Keywords

References

  1. Ajzen, I., "The Theory of planned Behavior", Organizational behavior and human decision processes, Vol.50, No.2, 1991, 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
  2. Ajzen, I., "Perceived Behavioral Control, Self-Efficacy, Locus of Control, and the Theory of Planned Behavior1", Journal of applied social psychology, Vol.32, No.4, 2002, 665-683. https://doi.org/10.1111/j.1559-1816.2002.tb00236.x
  3. Bhattacherjee, A., "Understanding information systems continuance : an expectation-confirmation model", MIS quarterly, Vol.25, No.3, 2001, 351-370. https://doi.org/10.2307/3250921
  4. Bhattacherjee, A. and G. Premkumar, "Understanding changes in belief and attitude toward information technology usage : a theoretical model and longitudinal test", MIS quarterly, Vol.28, No.2, 2004, 229-254. https://doi.org/10.2307/25148634
  5. Cha, Y.S. and M.S. Chung, "The Impact of Ubiquitous Factors on Intention to Use Mobile Services", The Journal of Information Systems, Vol.16, No.2, 2007, 69-91.
  6. Chang, J.H. and J.H., Zhang, "Analyzing online game players : from materialism and motivation to attitude", CyberPsychology and Behavior, Vol.11, No.6, 2008, 711-714. https://doi.org/10.1089/cpb.2007.0147
  7. Choi, D. and J. Kim, "Why people continue to play online games : In search of critical design factors to increase customer loyalty to online contents", CyberPsychology and Behavior, Vol.7, No.1, 2004, 11-24. https://doi.org/10.1089/109493104322820066
  8. Choi, D.S., S.J. Park and J.U. Kim, "A Structured Analysis Model of Customer Loyalty in Online Games", The Korea Society of Management information Systems, Vol.11, No.3, 2001, 1-21. https://doi.org/10.1046/j.1365-2575.2001.011001001.x
  9. Choi, H.L., "An Empirical Study on Factors Influencing the Use Intention of Mobile Internet under the Mobile Characteristics", Korean Industrial Economic Association, Vol. 17, No.4, 2004, 1399-1420.
  10. Csikszentmihalyi, M. and I.S. Isabella, "Optimal experience : Psychological studies of flow in consciousness", Cambridge University Press, 1992.
  11. Davis, F.D., "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS quarterly, 1989, 319-340.
  12. Davis, F.D., R.P. Bagozzi, and P.R. Warshaw, "Extrinsic and intrinsic motivation to use computers in the workplace1", Journal of applied social psychology, Vol.22, No.14, 1992, 1111-1132. https://doi.org/10.1111/j.1559-1816.1992.tb00945.x
  13. DeLone, W.H. and E.R. McLean, "Information systems success : the quest for the dependent variable", Information systems research, Vol.3, No.1, 1992, 60-95. https://doi.org/10.1287/isre.3.1.60
  14. Dweck, C.S. and E.S. Elliott, "Achievement motivation", Handbook of child psychology, Vol.4, 1983, 643-691.
  15. Ellison, N.B., "Social network sites : Definition, history, and scholarship", Journal of Computer-Mediated Communication, Vol.13, No.1, 2007, 210-230.
  16. Hsu, C.L. and H.P. Lu, "Why do people play on-line games? An extended TAM with social influences and flow experience", Information and Management, Vol.41, No.7, 2004, 853-868. https://doi.org/10.1016/j.im.2003.08.014
  17. Kang, Y.S., W.S. Lee, and Y.S. Seo, "Effects of Mobility of PDAs on their Use in Mobile Office Environments", The Korean Operations Research and Management Science Society, Vol.23, No.1, 2006, 21-41.
  18. Kim, S.Y., S.H. Lee, and Y.S. Hwang, "User Acceptance of Social Network Games on Smart Devices : An Extension to the Technology Acceptance Model", Korea Society of Industrial Information Systems, Vol.16, No.5, 2011, 173-184. https://doi.org/10.9723/jksiis.2011.16.5.173
  19. Lim, B.H. and H.W. Ha, "A Study on the User's and the Developer's Perspective on the Quality Characteristic Factors of Smartphone Applications", Korea Productivity Center, Vol.26, No.4, 2012, 345-375.
  20. Lim, K.H., Y.S. Choi, H.Y. Leem and S.H. Han, "The Effects of Self-Efficacy on Online Game Flow : Focus on Moderating Influence of Self-control", The Korean Society for Computer Game, Vol.21, No.3, 2010, 131-141.
  21. Lee, E.G., K.K. Kim, and J.L. Lee, "The Effect of Community Artifacts and Media Richness Elements on the Experiences of the Social Network Game Users : 'Anypang' Case", society for e-business studies, Vol.18, No.1, 2013, 191-211. https://doi.org/10.7838/jsebs.2013.18.1.191
  22. Lee, J.H. and C. Park, "Antecetents and Consequences of Satisfaction of Social Game", Korea Marketing Association, Vol.28, No.2, 2013, 135-153.
  23. Lee, J.H. and C. Park, "Studies on the factors and results antecedents of accessibility of social games", The Korea Society of Management Information Systems, 2011, 150-154.
  24. Lee, M.B. and E.J. Kim, "A study on the Effect of Participatory Motives and Social Influence in Online Community on Commitment", The Journal of Information Systems, Vol.14, No.2, 2005, 191-214.
  25. Lee, M.C., "Understanding the behavioural intention to play online games : an extension of the theory of planned behaviour", Online Information Review, Vol.33, No.5, 2009, 849-872. https://doi.org/10.1108/14684520911001873
  26. Lee, S.C., N.H. Kim and Y.H. Seo, "The Effect of Flow and Addiction upon Satisfaction and Customer Loyalty in Online Games", Korean Academic Society of Business Administration, Vol.32, No.5, 2003, 1479-1501.
  27. Lyytinen, K. and Y. Yoo, "The next wave of nomadic computing : a research agenda for information systems research", Working Papers on Information Systems, 2001.
  28. Mallat, N., M. Rossi, V.K. Tuunainen, and A. Oorni, "The impact of use context on mobile services acceptance : The case of mobile ticketing", Information and Management, Vol.46, No.3, 2009, 190-195. https://doi.org/10.1016/j.im.2008.11.008
  29. Mort, G. and J. Drennan, "Mobile communications : a study of factors influencing consumer use of m-services", Journal of Advertising Research, Vol.47, No.3, 2007, 302-312. https://doi.org/10.2501/S0021849907070328
  30. Oliver, R.L., "A cognitive model of the antecedents and consequences of satisfaction decisions", Journal of marketing research, 1980, 460-469.
  31. Park, C.U., S.B. Lee, and S.J. Kim, "I Use SNS, Because You Use SNS. The Effect of Social Conformity on Social Network Service Stickiness", Korea Society of IT Services, Vol.12 No.4, 2013.
  32. Park, J.W., "A Study on The Acceptance of Communication for People through Smart Phone", The Korea Institute of Electronic Communication Sciences, Vol.4, No.6, 2011, 465-471.
  33. Park, S.H. and K.Y. Gim, "A Study on the Factors Affecting Continuous Intention and Expansion of Communication Channels in Social Network Service", Korea Society of IT Services, Vol.11 No.2, 2012. https://doi.org/10.9716/KITS.2012.11.2.319
  34. Park, Y.L., M.S. Kim, and K. H. Lee, "Smart device utilization form empirical analysis", Korea Information Society Development Institute, 2011.
  35. Rice, R.E., A.E. Grant, J. Schmitz, and J. Torobin, "Individual and network influences on the adoption and perceived outcomes of electronic messaging", Social networks, Vol.12, No.1, 1990, 27-55. https://doi.org/10.1016/0378-8733(90)90021-Z
  36. Salancik, G.R. and J. Pfeffer, "A social information processing approach to job attitudes and task design", Administrative science quarterly, 1978, 224-253.
  37. Seong, H.S., "The Influence of the Amusing Factors on Commitment and Satisfaction", The Korean Society for Computer Game, Vol. 25, No.3, 2012, 139-147.
  38. Shin, D.H and Y.J. Shin, "Why do people play social network games?", Computers in Human Behavior, Vol.27, No.2, 2011, 852-861. https://doi.org/10.1016/j.chb.2010.11.010
  39. Sun, W. and Y.S. Mun, "A Study on the influence of User's Flow experience, Customer Satisfaction and Loyalty by the Social Network Games' Attributes", Korea Electronic Commerce Research Association, Vol.13, No.1, 2013, 87-113.
  40. Taylor, S. and P.A. Todd, "Understanding information technology usage : A test of competing models", Information systems research, Vol.6, No.2, 1995, 144-176. https://doi.org/10.1287/isre.6.2.144
  41. Thong, J.Y.L., S.L. Hong and K. Y. Tam, "The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance", International Journal of Human-Computer Studies, Vol. 64, No.9, 2006, 799-810. https://doi.org/10.1016/j.ijhcs.2006.05.001
  42. Trevino, L.K. and J. Webster, "Flow in computer-mediated communication : Electronic mail and voice mail evaluation and impacts", Communication Research., 1992
  43. Venkatesh, V. and F.D. Davis, "A theoretical extension of the technology acceptance mode : four longitudinal field studies", Management science, Vol.46, No.2, 2000, 186-204. https://doi.org/10.1287/mnsc.46.2.186.11926
  44. Venkatesh, V. and B. Hillol, "Technology acceptance model 3 and a research agenda on interventions", Decision sciences, Vol.39, No.2, 2008, 273-315. https://doi.org/10.1111/j.1540-5915.2008.00192.x
  45. Webster, J., L.K. Trevino, and L. Ryan, "The dimensionality and correlates of flow in human-computer interactions", Computers in human behavior, Vol.9, No.4, 1994, 411-426.
  46. Wigfield, A., "Expectancy-value theory of achievement motivation : A developmental perspective", Educational Psychology Review, Vol.6, No.1, 1994, 49-78. https://doi.org/10.1007/BF02209024
  47. You, J.H. and C. Park, "A Comprehensive Review of Technology Acceptance Model Researches", Entrue Journal of Information Technology, Vol.9, No.2, 2010, 31-50.

Cited by

  1. Examining situational continuous mobile game play behavior from the perspectives of diversion and flow experience vol.31, pp.4, 2018, https://doi.org/10.1108/ITP-02-2016-0042