Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A change of the public's emotion depending on Temperature & Humidity index

온습도에 따른 대중의 감성(감정+감각) 활동 변화

  • 양중기 (가천대학교 일반대학원 IT융합공학과) ;
  • 김근영 (가천대학교 컴퓨터공학과) ;
  • 이영호 (가천대학교 컴퓨터공학과) ;
  • 강운구 (가천대학교 컴퓨터공학과)
  • Received : 2014.06.29
  • Accepted : 2014.10.20
  • Published : 2014.10.28
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Abstract

Many researches about the effect on politics, economics and Sociocultural phenomenon using the social media are in progress. Authors utilized NAVER Trend most famous web browsing service in korea, NAVER Blog social media, NAVER Cafe service and Open Data(API) and also used temperature, humidity index data of Korea Meteorological Administration. This study analyzed a change of the public's emotion in korea using Cluster analysis of vocabulary of taste among its of feelings and senses. K-means clustering was followed by decision of the number of groups which was used Chi-square goodness of fit test and ward analysis. Eight groups was made and it represented sensitive vocabulary. By Discriminant analysis, eight groups decided by Cluster analysis has 98.9% accuracy. The change of the public's emotion has capability to predict people's activity so they can share sensibility and a bond of sympathy developed between them.

소셜 미디어 데이터를 통해 파급되는 형태를 분석하여 국내 외 정치, 경제, 보건, 사회 문화현상을 대응하고자 하는 연구가 활발히 진행 중이다. 본 연구는 한국인이 가장 많이 사용하는 검색 서비스인 검색 정보를 알 수 있는 네이버 트렌드와 소셜 데이터인 네이버 블로그, 네이버 카페와 Open Data(API)를 사용하고 기상청의 온도, 습도 데이터를 사용하였다. 사람의 감성을 나타내는 감정 어휘와 감각을 표현하는 감각어휘 중 미각 어휘를 분석하여 대중의의 감성 활동 변화를 연구하였다. 적합도 검증과 계층적 군집분석으로 군집의 개수를 정하여 비 계층적 군집분석으로 군집화 하였다. 군집분석 결과 8개의 군집으로 군집화되어 감성어휘를 알 수 있었다. 판별분석에 의하면, 군집분석에서 결정된 8개의 그룹은 98.9% 정확성을 갖는 것으로 나타났다. 본 연구에서 연구한 감성 활동 변화는 온도와 습도에 의해 감성 활동을 예측 할 수 있어 감성을 공유하고 대중의 기분을 파악하여 서로 공감대를 형성 할 수 있다.

Keywords

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