Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
권호 표지
DOI QR코드

DOI QR Code

Clothing Behavior of Male Popular Music Enthusiasts

남자 대중음악 애호가의 의복행동에 관한 연구

  • Jo, Sung Hee (Department of Clothing and Fashion, Yeungnam University) ;
  • Park, Mi Hye (Department of Clothing and Fashion, Yeungnam University) ;
  • Kim, You Jin (Department of Clothing and Fashion, Yeungnam University) ;
  • Shin, Ji Young (Department of Clothing and Fashion, Yeungnam University) ;
  • Park, Soon Jee (Department of Clothing and Fashion, Yeungnam University)
  • 조성희 (영남대학교 생활과학대학 의류패션학과) ;
  • 박미혜 (영남대학교 생활과학대학 의류패션학과) ;
  • 김유진 (영남대학교 생활과학대학 의류패션학과) ;
  • 신지영 (영남대학교 생활과학대학 의류패션학과) ;
  • 박순지 (영남대학교 생활과학대학 의류패션학과)
  • Published : 2015.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this research was to analyze the clothing behavioral attributes of male music enthusiasts. A questionnaire was developed based on previous researches. Respondents were men who were concerned with music in terms of a job, a major or a hobby. A total of 200 responses were analyzed by SPSS 20.0 through factor analysis with Varimax rotation, ANOVA with post-hoc test(SNK-test) and ${\chi}^2$-test. Music preference was classified into 3 factors: New age/jazz, Hiphop/dance, and Metal rock/ballad factor. 5 Clothing purchasing orientation factors were extruded: hedonic, planned, convenience, brand pursued, and fashion pursued purchasing orientation. Using those factor scores, 3 groups were classified: Group1(G1), preferring Hiphop/dance music with lower hedonic and brand/fashion pursued purchasing orientation; G2, preferring Hiphop/dance music with no interest in clothing shopping and fashion; G3, preferring New age music with high convenience and brand pursued purchasing orientation. In addition, there were significant differences among groups in clothing behavior such as social ostentation, individuality, self-expression, fashionability, conformity; in purchase motivation such as hedonic and trend/designer oriented purchase motivation; in information source like advertisement/media source; and in store choice criteria such as store light/music and popularity. The findings showed even the enthusiasts for the same music showed the different sopping orientation and different clothing behavior, suggesting that a personal value or taste can be a plausible factor to figure out attributes of consumers. An interest/involvement in clothing could be helpful to subdivide the music enthusiasts as the target market.

Keywords

References

  1. Choi, S. H.(1997). Consumer Attributes according to the Types of Clothing Shopping Orientation, Research Journal of Home Economics of Catholic University, 17(1). 5-19.
  2. Chung, J. E. (2010). A study on Consumer Characteristics Influencing Purchase of Musical Products, Unpublished master's thesis, Seoul national University, Seoul.
  3. Im, S. K. (2010). A Comparative Study on Clothing Behavior by Lifestyle - Focused on Korean and American women in 30s-, Journal of Korean Society of Clothing Industry, 23(5), 608-618.
  4. Kang, H. W. (1995). Psychology of Clothing. Seoul: Kyomoonsa.
  5. Kim, H. M. (2011). Satisfaction of Domestic and Foreign Brand Women's Garments according to Consumer's Fashion Shopping Orientation and Purchasing Behavior, Unpublished master's thesis, Konkuk University, Seoul.
  6. Kim, H. S. (2008). Lifestyle and Clothing Consumption Value between Groups Depending upon Ambivalent Consumption, Unpublished master's thesis, Konkuk University, Seoul.
  7. Kim, J. H. (2009). A Study on the Type of Preference Store and Recognized Environment of Clothing Store according to Characteristics of Clothing Shopping. Journal of Korean Society of Clothing Industry, 11(5), 732-740.
  8. Kim, J. Y. (2012). A study on the Idea of Textile Pattern Design through the Expression of Visualizations in Music, Unpublished doctoral dissertation, Chung-Ang University, Seoul.
  9. Kim, M. J. & Lee, S. R. (2003). A Study on the Pop Music and Fashion. Journal of the Korean Society of Costume, 54(2), 101-118.
  10. Kim, S. & Rhee, E. (2004). Development of Measurement Scale for Clothing Shopping Orientation (Part I). Journal of the Korean Society of Clothing and Textiles, 28(9/10), 1253-1264.
  11. Kim, Y. I. (2000). The Study on Clothing Behavior of Indie Music Maniac, Unpublished master's thesis, Sookmyung Women's University, Seoul.
  12. Kim, Y. W. & Choi, J. M. (2009). Fashion Trend Acceptance and Fashion Information Sources according to Clothing Shopping Orientation among Digital Generation Male Consumers. The Research Journal of the Costume Culture, 17(2), 238-254.
  13. Ku, Y. S. & Choo, T. G. (1996). A study on Clothing Behavior by Clothing Involvement, Korean Journal of Human Ecology, 5(2), 131-143.
  14. Lee, J. & Hwang, J. S. (2013). The Effect of Cosmetic Consumption Need on Buying Motive, Brand Satisfaction, Attachment, and Loyalty. Journal of the Korean Society of Clothing and Textiles, 37(7). 882-893. DOI : 10.5850/JKSCT.2013.37.7.882
  15. Lee, K. S. (2007). The Influence of Aesthetic Surgery Attitude, Self-Esteem and Body Image on Clothing Behavior. Journal of the Korean Home Economics Association, 45(7), 131-140.
  16. Lim, K. B. (2006). The Relationship between Shopping Value and Clothing Shopping Orientation according to Clothing Involvement. Journal of the Korean Home Economics Association 44(4), 65-74.
  17. Park, E. H. & Cho, H. J. (2014). Attitude toward Plastic Surgery and Clothing Behavior according to Females' Appearance Concerns. The Korean Society of Fashion Business, 18(2), 132-147
  18. Suh, H. K. & Lee, S. H. (2011). Shopping Orientation and Satisfaction with Clothes of 20s Women Consumers Using Domestic/Global SPA Brands. Journal of the Korean Society of Clothing and Textile, 35(5), 501-512 https://doi.org/10.5850/JKSCT.2011.35.5.501
  19. Sung, H. W. & Kim, E. K. (2009). A Study on Clothing Shopping Orientation and Brand Loyalty of University Students. Journal of Korean Society of Clothing Industry, 11(6), 878-886.
  20. Yang, J. U. (2002). The Music Preference on Eysenck's Temperament Type, Unpublished master's thesis, Ewha Women's University, Seoul.
  21. Yu, H. K., Baek, D. J. & Ko, S. Y. (2013). Relationship between Fashion Style and Music, Recreation, Lifestyle and Value of Male College Students. Journal of Korean of Costume, 63(4), 44-55. https://doi.org/10.7233/jksc.2013.63.4.044
  22. Wikipedia (2014, July). Music genre. Retrieved October 13, 2014, from http://ko.wikipedia.org/wiki/%EC%9D%8C%EC%95%85_%EC%9E%A5%EB%A5%B4

Cited by

  1. 자기애, BMI 그리고 외모관리행동이 셀피 행동에 미치는 영향 vol.22, pp.1, 2015, https://doi.org/10.5805/sfti.2020.22.1.102