Journal of Korean Library and Information Science Society (한국도서관정보학회지)

Korean Library and Information Science Society (한국도서관정보학회)
권호 표지
DOI QR코드

DOI QR Code

Determinants of Intention to Use mobile E-book Based on the Technology Acceptance Model

기술수용모델에 기반 한 모바일 E-book 사용의도에 미치는 영향요인에 관한 연구

  • 이효정 (인천기계공업고등학교) ;
  • 김성희 (중앙대학교 사회과학대학 문헌정보학과)
  • Received : 2015.05.19
  • Accepted : 2015.06.19
  • Published : 2015.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to identify factors on the user's intention of using mobile E-book based on TAM(Technology Acceptance Model). System quality(accessibility and convenience), information quality, and innovation as a user characteristics were chosen as the independent variable of this study, perceived easy of use and perceived usefulness were selected as potential variable, and user's use intention was selected as dependent variable. The survey was conducted by 170 high school students and structural equation modeling was used to analyze the relationships between factors. The results showed that information quality and the user's innovation have a positive impact on both perceived usefulness and perceived ease of use while the other system factors did not affect perceived usefulness and perceived ease of use for mobile E-book. Finally, the perceived usefulness was found to have a positive impact on the user's intention to use mobile E-book.

본 연구의 목적은 이용자의 모바일 E-book 애플리케이션 사용의도에 미치는 영향요인을 기술수용모델(TAM)에 기초하여 분석하였다. 본 연구의 독립변수로는 접근성, 편리성, 품질 및 혁신성을 선정하였고 잠재변수(매개변수)는 인지된 용이성과 유용성을 선정하였으며 종속변수는 사용의도를 설정했다. 연구를 수행하기 위해 인천소재 고등학교 학생 170명을 대상으로 모바일 E-book 애플리케이션 사용의도에 대한 조사를 실시하였으며 자료 분석방법으로는 구조방정식을 적용하였다. 그 결과 모바일 E-book 애플리케이션의 시스템적 특성요인인 접근성과 편리성은 인지된 유용성 및 인지된 용이성에 영향을 미치지 않는 것으로 나타났다. 그러나 정보품질과 사용자 특성요인인 혁신성은 인지된 유용성 및 인지된 용이성에 유의미한 영향을 미쳤으며 이는 모바일 E-book 애플리케이션 사용의도에 영향을 미치는 것으로 나타났다.

Keywords

References

  1. 고영관, 김근형. 2011. 모바일앱 관광콘텐츠 사용자의 재사용의도에 미치는 영향요인 분석. 한국콘텐츠학회 논문지, 11(12): 844-855.(Ko, Yung-Kwan and Keun-Hyun, Kim. 2011. "Analysis on the Factors that Affect the User's Intention of Reusing Mobile App-based Tourism Contents."The Journal of Korea Contents Association, 11(12): 844-855.)
  2. 곽승진, 배경재. 2011. 전자책 단말기의 사용성 평가에 관한 실험적 연구. 정보관리학회지, 8(3): 313-333.(Kwak, Seung-Jin and Kyung-Jae Bae 2011. "An Experimental Study on the Usability Test for the E-Book Reader."Journal of the Korean Society for information Management, 8(3): 313-333.)
  3. 김민정, 이양환, 백상기, 장병희. 2014. 모바일미디어를 통한 E-book 이용의도에 영향을 미치는 요인. 사이버커뮤니케이션 학보, 31(1): 5-43.(Kim, Min-jeong et al. 2014. "Factors Affecting Use Intention of E-book through Mobile Media."Cyber Communication, 31(1): 5-43.)
  4. 김보금, 이지연. 2012. 이용자 중심 전자책 뷰어 프로그램을 위한 휴리스틱 개발. 정보관리학회지, 29(1): 211-229.(Kim, Bo-Keum and Jee Yeon, Lee. 2012. "The Development of Heuristics for User-Centered eBook Reader on Personal Computers."Journal of the Korean Society for information Management, 29(1): 211-229.) https://doi.org/10.3743/KOSIM.2012.29.1.211
  5. 두일철, 김용범. 2011. 모바일 플랫폼에서의 e-Book 콘텐츠 활성화 연구. 인문콘텐츠, 21: 221-245.(Doo, Il-Cheul and Youngbum Kim. 2011. "A Research on the Invigoration of e-Book Contents in Mobile Platform Circumstance."Humanities Contents, 21: 221-245.)
  6. 문화체육관광부. 2014. 2013년 국민 독서 실태조사. (Ministry of Culture, Sports and Tourism. 2014. 2013 National Reading Survey.)
  7. 박정현. 2011. 인지유형과 수용조건의 변화가 소비자수용모델에 미치는 영향에 관한 연구. 한국외국어대학교.(Park, Jeon-Hyun. 2011. Study on the Effects of Consumer Acceptance Model on a Change of Recognition Type and Acceptance Conditions: Focus on the E-Book Reader, M.A. Thesis, Hankuk University of Foreign Studies.)
  8. 송정숙. 2002. 정보화 시대에 '책읽는 학교' 만들기의 방안. 한국도서관.정보학회지, 33(3): 281-310.(Song, Jun-Sook. 2002. "The Promotion of Reading Books at the Public School in the Age of Information Technology." Journal of Korean Library and Information Science Society, 33(3): 281-310.)
  9. 오창규. 2012. 정보시스템 성공모형을 적용한 e-book 성공모형의 평가. 정보관리학회지, 29(4): 61-82.(Oh, Chang-Gyu. 2012. "Assessing e-Book Success Model based on the information System Success Model."Journal of the Korean Society for information Management, 29(4): 61-82.) https://doi.org/10.3743/KOSIM.2012.29.4.061
  10. 이은호. 2013. ePub3의 적용현황과 시사점. 전자출판연구, 1(2): 39-46.(Lee, Eun Ho. 2013. "Current status of ePub3 Application and Implication."Electronic publishing research. 1(2): 39-46.)
  11. 이학식, 임지훈. 2011. 구조방정식 모형분석과 AMOS 18.0/19.0.. 서울: 집현재,(Lee, Hak-Sik and Ji-Hoon Lim. 2011. Structural equation modeling with AMOS 18.0/19.0. Seoul: JypHyunJae Publishing Co.)
  12. 임규홍. 2007. 모바일 인터넷 환경에서 고객의 구매의도에 영향을 미치는 요인에 관한 연구. 박사학위논문, 공주대학교.(Lim, Gyu-Hong. 2007. A Study on the Influencing Factors on the Purchasing Intention in Mobile Internet Environment, Ph.D Dissertation, Kongju National University)
  13. 윤성욱, 김희선, 김현기. 2013. 전자책(e-Book) 인터페이스 사용성 평가에 관한 연구. 한국콘텐츠학회논문지, 13(4): 137-144.(Yoon, Sungwook, heesun Kim, and Hyenki Kim. 2013. "A Study on the Usability Evaluation of e-Book Interface."The Journal of Korea Contents Association, 13(4): 137-144.) https://doi.org/10.5392/JKCA.2013.13.04.137
  14. 윤해진, 문영철. 2012. 태블릿PC 이용의도에 미치는 영향요인: 스마트폰 이용경험의 조절효과. 방송통신연구, 제79권: 69-202.(Yun, Haejin and Youngchul Moon. 2012. "Factors Affecting Intension to Use Tablet PCs: Moderating Effects of Smart Phone Use."Broadcasting & Telecommunication Studies, 79: 69-202.)
  15. 조수선. 2011. 웹 공통 API를 이용한 스마트폰 E-book 응용. 한국콘텐츠학회논문지, 11(1): 28-33.(Cho, Soosun. 2011. "Smart Phone E-Book Application using Web Common APIs." The Journal of Korea Contents Association, 11(1): 28-33.)
  16. 최유미, 정의태. 2012, E-book 어플리케이션에 대한 사용자 니즈 연구. 2012년도 한국HCI학회학술대회, 703-706.(Choi, Yumi and Eui Tay, Jeoun. 2012, "User Needs Analysis on iOS-based e-book Applications."HCI Korea, 2012. 703-706.)
  17. 최현식 2009. 모바일관광정보서비스 및 소비자 특성이 관광만족 및 재사용의도에 미치는 영향 연구. 박사학위논문, 한국항공대학교 대학원.(Choi, Hyun-Sik. 2009. Study on the effects of moblile information services and customers characteristics on tourist satisfaction and reuse intention, Ph. D Dissertation, Korea Aerospace University.)
  18. 채서일. 2003. 사회과학조사방법론(제2판). 서울: 학현사.(Chae, Seo-Il. 2003 Social Science Research Methods(2nd edition), HakHyunSa Publishing Co.)
  19. Ajzen, Icek and Martin Fishbein. 1975. "Belief, Attitude, Intention, and Behavior: An Introduction To Theory and Research." Addison-Wesley Publishing Co.
  20. Chena, Jengchung V., David C. Yenb, Kuanchin Chenc. 2009. "The acceptance and diffusion of the innovative smart phone use: A Case Study of a Delivery Service Company in Logistics." Information and Management, 46: 241-248. https://doi.org/10.1016/j.im.2009.03.001
  21. Davis, Fred D. 1986. A Technology Acceptance Model for Empirically Testing New End-user Information Systems: Theory and results. Doctoral dissertation, Sloan School of Management, Massachusetts Institute of Technology.
  22. Davis, Fred D. 1989. "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology."MIS Quarterly, 13: 986.
  23. DeLone, W. and E. McLean.1992. "Information Systems Success: the Quest for the Dependent Variable." Information Systems Research, 8: 60-95.
  24. Delone, W. and Ephraim R. Mclean. 2003. "The DeLone and McLean Model of Information Systems Success: A Ten-Year Update."Journal of Management Information Systems, 19: 9-30. https://doi.org/10.1080/07421222.2003.11045748
  25. Featherman, Mauricio S., and Paul A. Pavlou. 2003. "Predicting E-services Adoption : A Perceived Risk Facets Perspective."International Journal of Human-Computer Studies, pp.451-474.
  26. Fishbein, M., & Ajzen, I. 1975. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research Reading. MA: Addison-Wesley.
  27. Hair, J. F., Jr., William C. Black, Barry J. Babin, Rolph E. Anderson. 1998. Multivariate Data Analysis, (5th ed.) Upper Saddle River, NJ: Prentice Hall.
  28. Hoyle, Rick. H. and Abigail T Panter. 1995. Writing about structural equation models. In R.H. Hoyle (Ed.), Structural equation modeling: Concepts, issues, and applications, SAGE Publications, Inc. 312.
  29. Huang, Yueh-Min Tsung-Ho Liang, Yen-Ning Su, Nian-Shing Chen. 2012. "Empowering personalized learning with an interactive e-book learning system for elementary school students." Educational Technology Research and Development, 60: 703-722. https://doi.org/10.1007/s11423-012-9237-6
  30. Lam, Paul, Shun Leung Lam, John Lam and Carmel McNaught. 2009. "Usability and Usefulness of eBooks on PPCs: How Students' Opinions Vary over Time." Australasian Journal of Educational Technology, 25: 30-44.
  31. The Open eBookTM Forum. 2000. A Framework for the E-publishing Ecology.
  32. Pitt, Leyland F. Richard T. Watson and C. Bruce Kavan, 1995. Service Quality: A Measure of Information Systems Effectiveness, MIS Quarterly. 19: 173-187. https://doi.org/10.2307/249687
  33. Putzer, Gavin J. and Yangil Park. 2010. The Effects of Innovation Factors on Smartphone Adoption among Nurses in Community Hospitals." Electronic Journal of Health Informatics, 5: 5-20.
  34. Rogers, Everett M. 1986. Diffusion of Innovations. Glencoe: Free Press.
  35. Seddon, Peter B.1997. "A Respecification and Extension of the DeLone and McLean Model of IS Success." Information Systems Research, 8: 240-253. https://doi.org/10.1287/isre.8.3.240
  36. Venkatesh Viswanath and Fred D. Davis, 2000. "A theoretical extension of the technology acceptance model: Four Longitudinal field studies." Management Science, 46: 186-204. https://doi.org/10.1287/mnsc.46.2.186.11926
  37. Venkatesh, Viswanath, Michael G. Morris, Gordon B. Davis, and Fred D. Davis. 2003. "User Acceptance of Information Technology: Toward a Unified View." MIS Quarterly, 27: 425-478. https://doi.org/10.2307/30036540
  38. Venkatesh, Viswanath, Michael G. Morris, and Phillip L. Ackerman. 2000. "A Longitudinal Field Investigation of Gender Differences in Individual Technology Adoption Decision-making Processes." Organizational Behavior and Human Decision Processes, 33-60. https://doi.org/10.1006/obhd.2000.2896
  39. Yang, Kenneth C. C. 2005. "Exploring Factors Affecting the Adoption of Mobile Commerce in Singapore." Telematics and Informatics, 22: 257-277. https://doi.org/10.1016/j.tele.2004.11.003