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A Multi-Dimensional Issue Clustering from the Perspective Consumers' Interests and R&D

소비자 선호 이슈 및 R&D 관점에서의 다차원 이슈 클러스터링

  • 현윤진 (국민대학교 비즈니스IT전문대학원) ;
  • 김남규 (국민대학교 경영정보학부) ;
  • 조윤호 (국민대학교 경영학부)
  • Received : 2014.07.25
  • Accepted : 2014.12.22
  • Published : 2015.03.31

Abstract

The volume of unstructured text data generated by various social media has been increasing rapidly; therefore, use of text mining to support decision making has also been increasing. Especially, issue Clustering-determining a new relation with various issues through clustering-has gained attention from many researchers. However, traditional issue clustering methods can only be performed based on the co-occurrence frequency of issue keywords in many documents. Therefore, an association between issues that have a low co-occurrence frequency cannot be discovered using traditional issue clustering methods, even if those issues are strongly related in other perspectives. Therefore, issue clustering that fits each of criteria needs to be performed by the perspective of analysis and the purpose of use. In this study, a multi-dimensional issue clustering is proposed to overcome the limitation of traditional issue clustering. We assert, specifically in this study, that issue clustering should be performed for a particular purpose. We analyze the results of applying our methodology to two specific perspectives on issue clustering, (i) consumers' interests, and (ii) related R&D terms.

Keywords

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