Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on a approach of venture management mothodology for improving the profitability of a private music-institute

음악학원의 성과를 위한 벤처경영 접근방식에 관한 연구

  • Park, Ji-Young (Venture Start-up Supporting Center, Hoseo University)
  • 박지영 (호서대학교 벤처창업사업실)
  • Received : 2015.04.10
  • Accepted : 2015.05.07
  • Published : 2015.05.31
Download PDF
⟨ Previous Next ⟩

Abstract

Recently, there are so many music school graduates. In addition, there are many private music institutes. For this reason, there is a fierce competition in music education market. In the past, those who worked in music education market earned big money and so many parents wanted their girls and boys to learn playing a piano and other musical instruments. In the recent times, however, birth ratio was reduced dramatically in Korea and parents do not want their children to learn musical instruments due to economic depression and deteriorated music market. Eventually, the size of music education market was diminished dramatically and the competition in music education market is getting fiercer. Therefore, it is difficult to expect good performance in music education market without having an improved management system. In this respect, this study aims to understand what main factors have an impact on business performance in music institutes. The main areas studied in this paper include successful factors, reason why they start up a business, and successful management factors. The survey of this study targeted music institute owners. Based on the surveyed results, for the owners of the music institute, the method of the venture management approach, in other words, the application of the marketing knowledge, the consideration of the company system, the application of the smart technologies, etc., has been presented.

최근 시장환경의 변화와 음악을 전공하는 음악학도가 감소하면서 음악학원이 위기를 맞고 있다. 무엇보다도 결정적인 이유는 음악을 전공하는 학생의 졸업 후 진로로 이어지는 음악학원의 경쟁강도가 거세지고 있는 반면, 출산율 감소로 음악전공지원 학생이 감소하여 학원 시장의 규모가 잠재적으로 축소되고 있다는 것이다. 이에 따라 본 연구는 음악학원의 운영의 성과인 경영성과에 영향을 미치는 요인을 규명하고, 이를 통하여 음악 학원 경영에서의 벤처경영 방식 도입에 대한 제안을 하고자 한다. 본 연구를 위해 조사는 크게 3가지 영역으로 하여, 창업의 성공요인, 창업동기, 경영성과와 관련된 내용을 살펴보았으며, 이를 위해 음악학원을 창업한 원장들을 대상으로 설문지를 통해서 경영성과에 영향을 미치는 요인을 분석하였다. 이러한 분석 결과를 바탕으로 경영성과에 영향을 줄 수 있는 다양한 변수를 고려하여 원장 개인의 사업 수준에서 운영되고 있는 음악학원경영자들에게 벤처의 경영방식, 즉 마케팅 지식의 도입, 회사체제의 도입, 스마트테크놀로지의 적용 등 벤처 경영방식의 접근법을 제시하였다.

Keywords

References

  1. Goh Bong-Sang(2004), An Empirical Study on Management Performance Determinants in Venture Business, Ajoo University Graduate School doctoral dissertation.
  2. Kim Chun-Ran(1990), A Study on the Management Strategy of Private Institute as Social Education Agency, Dankook University Business School master's dissertation.
  3. Park Na-Ri(2010), A Study on Music Management For the Activation of Music Institute, Suwon University Music School master's dissertation.
  4. Park Sang-Phil(1998), An Empirical Study on the Sources of Business Startup Idea and the Individualistic Characteristics of Business Founder, Hanyang University Graduate School master's dissertation.
  5. Shim Ji-Eun(2010), Analysis of Current Status of Music Institute as Educational Field and Study on the Developmental Music Education Method: Centering on Piano Institutes Located at Yong-In, University of Seoul Graduate School of Education master's dissertation.
  6. Oh Hyun-Mok.Lee Sang-Woo.Park Myeong-Chul(2002), "A Study on the Technical Development Strategies and Performance in Information and Communication Venture Business", Management Studies, Vol. 31, No. 4, pp.881-906.
  7. Lee Yong-Gi(1996), Market Orientation of Hotel Enterprise: Structural Relationship between Influential Factors and Performance, Sejong University Graduate School doctoral dissertation.
  8. Yu Hwan-Hee(2010), Actual Condition Survey of Infant Music Education in Music Institute, Gangwon University Graduate School of Education master's dissertation.
  9. Ahn Gong-Hyeon (2009), "A Study on the Efficient Marketing Strategy through Music Management", Suwon University Graduate School master's dissertation.
  10. Ong Seon-Hee (2009), A Study on the Music Institute Management: Centering on Piano Institutes in Jeonju and Iksan, Jeonju University Business School master's dissertation.
  11. Heo Min-Woo(2007), Current Status of Operation of Piano Music Institute and Improvement Measures: Centering on Piano Music Institutes in Seoul and Incheon, Seongshin Women's University Graduate School master's dissertation.
  12. Shin Yu-Geun(1995), Management Characteristics of Korean Large Companies, Segyeongsa, pp.20-45.
  13. Lee Ji-Woo(2000), "Relationship between Individual Characteristics and Business Startup Intention", A Study on Small- and Medium-sized Companies, Vol. 22, No. 1, pp.121-146.
  14. Bin Bong-Sik.Park Jeong-Gi(2002), "An Empirical Study on Successful Factors of Micro-Enterprise Startup",A Study on Small- and Medium-sized Companies, Vol. 24, No. 3, pp.135-158.
  15. Shim Geum-Sun.Yang Dong-Woo(2007), "A Study on the Impact of Food Service Founder's Characteristics and Service-Oriented Efforts on Business Startup Success", Journal of Korean Management Association, Vol. 20, No. 6, pp.2639-2666.
  16. Ong Seon-Hee(2009), A Study on the Management of Music Institute: Centering on Piano Institutes in Jeonju and Iksan, Jeonju University Business School master's dissertation.
  17. Choi Hyun-Joong(2010), A Study on the Business Startup and Operation of Practical Music Institute, Cheongwoon University Information Industry Graduate School master's dissertation.
  18. Choi Yeon-Joo(2009), A Study on the Efficient Marketing Strategy through Music Management, Suwon University Music School master's dissertation.
  19. Han Sang-Seol (1998), An Impact of Venture Strategy, Industrial Structure, and Entrepreneurial Characteristics on Venture Performance, Dankook University Graduate School doctoral dissertation.
  20. Bate, T.(1995), "Self-Employment Entry Across Industry Groups", Journal of Business Venturing, Vol.10, pp.143-156. DOI: http://dx.doi.org/10.1016/0883-9026(94)00018-P
  21. Begley, T. M. and Boyd, D. P.(1987), "Psychological Characteristics Associated with Performance in Entrepreneural Firms and Smaller Businesses", Journal of Business Venturing, Vol.2, pp.79-93. DOI: http://dx.doi.org/10.1016/0883-9026(87)90020-6
  22. Coleman, S.(2007), "The Role of Human and Financial Capital in the Profitability and Group of Women-Owned Small Firms", Journal of Small Business Management, Vol.45, No.3, pp.303-319. DOI: http://dx.doi.org/10.1111/j.1540-627X.2007.00214.x
  23. Dess, G. G. and Robinson, R.(1984), "Measuring Organizational Performance in the Absence of Objective Measures: The Case of the Privately-held Firm and Conglomerate business unit", Strategic Management Journal, Vol.5, pp.265-273. DOI: http://dx.doi.org/10.1002/smj.4250050306
  24. Govindarajan, V. and Fisher, J.(1990), "Strategy Control System and Resource Sharing: Effects on Business-unit Performance", Academy of Management Journal, Vol.33, pp.259-285. DOI: http://dx.doi.org/10.2307/256325
  25. Feldman, D. C. and Bolino, M. C.(2000), "Career Patterns of the Self-Employed: Career Motivations and Career Outcomes", Journal of Small Business Management, Vol.38, No.3. pp.53-67.
  26. Gimeno, J., Folta, T. B., Cooper, A. C., and Woo, C. Y.(1997), "Survival of fittest?; Entrepreneurial Human Capital and the Persistence of Under Performing Firms", Administrative Science Quarterly, Vol.42, pp.750-783. DOI: http://dx.doi.org/10.2307/2393656
  27. Krueger, N.(1993), "The Impact of Prior Entrepreneurial Exposure on Perceptions of New Venture Feasibility and Disability", Entrepreneurship Theory and Practice, Vol.18, pp.5-21. https://doi.org/10.1177/104225879301800101
  28. Lanbert, A.(1993), "Factors of Success in the Restaurant Business: a Survey study". International Journal of Management, Vol.10, No.1, pp.110-115.
  29. Raijman, R.(2001), "Determinants of Entrepreneurial Intentions: Mexican Immigrants in Chicago." Journal of Socio-economics, Vol.30, pp.393-411. DOI: http://dx.doi.org/10.1016/S1053-5357(01)00101-9
  30. Sapienza, H. J., Smith, K. G. and Gannon, M.,(1988), "Using Subjective Evaluations of Organizational Performance in Small Business Research", American Journal of Small Business, Vol.12, pp.45-53. https://doi.org/10.1177/104225878801200304
  31. Stuart, R. and Abetti, P.A.(1987),"Start-up Ventures: Towards the Prediction of Initial Success", Journal of Business Venturing, Vol.2, No.3, pp.123-137. DOI: http://dx.doi.org/10.1016/0883-9026(87)90010-3
  32. Van de Ven, A. H., Hudson, R. and Schroeder, D. M.(1984), "Designing New Business Startups: Entrepreneurial, Organizational, and Ecological Considerations", Journal of Management, Vol.10, No.1, pp.87-107. DOI: http://dx.doi.org/10.1177/014920638401000108