Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study on the Structural Relation among Purchase Decision Factors of Medical Devices, Satisfaction and Repurchasing Intention : Focused on Ultrasound Imaging System

의료기기의 구매결정요인과 만족 및 재구매 의도의 구조적 관계에 관한 연구 : 초음파영상진단장치를 중심으로

  • Jung, Tae-young (BK21PLUS Program in 'Embodiment: Health-Society Interaction', Department of Public Health Sciences, Graduate School, Korea University) ;
  • Seo, Geon-seok (Department of Business Administration, Graduate School, Hanyang University) ;
  • Kim, Su-beom (Department of Applied Economics, Graduate School, Hanyang University)
  • 정태영 (고려대학교 대학원 보건과학과 BK21PLUS 인간생명-사회환경 상호작용 융합사업단) ;
  • 서건석 (한양대학교 대학원 경영학과) ;
  • 김수범 (한양대학교 대학원 응용경제학과)
  • Received : 2015.01.30
  • Accepted : 2015.05.07
  • Published : 2015.05.31
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Abstract

The purpose of this study is to investigate the casual relationships among purchase decision factors of medical devices, satisfaction and repurchasing intention. Data of this study is a 2012 survey on medical institutions using medical devices of MW(ministry of health and welfare) and We analyzed 116 medical institutions having ultrasound imaging system lager than general hospitals among data. For empirical analysis, we carried out confirmative factor analysis and path-analysis using AMOS 21.0 package. Main results of this study are as follows: First, brand has positive influence on satisfaction and satisfaction has positive impaction on repurchase intention. Second, although not statistically significant, performance and service have positive impaction on satisfaction and price has negative influence on satisfaction. The significance of this study is to provide empirical basis on establishment of efficient marketing strategy and enhancement of competitiveness for the medical device industry.

본 연구의 목적은 의료기기의 구매결정요인과 만족 및 재구매 의도의 구조적 관계를 파악하는 것이다. 본 연구의 자료는 보건복지부의 2012년 의료기관 의료기기 사용실태조사이며, 이 중 초음파영상진단장치를 보유하고 있는 종합병원급 이상의 116개 의료기관을 분석하였다. AMOS 21 Ver.를 사용하여 확인적 요인분석과 구조방정식을 실시했으며, 주요 결과는 다음과 같다. 첫째, 의료기기 구매결정요인 중 브랜드는 만족에 유의한 영향을 주었으며, 만족은 다시 재구매 의도에 유의한 영향을 미쳤다. 둘째, 성능과 서비스는 유의하지 않지만 만족에 정의 영향을 주었으며, 가격은 만족에 부의 영향을 주었으나 유의하지 않은 것으로 나타났다. 본 연구는 의료기기 구매결정에 관한 실증적 연구가 부족한 상황에서, 확인적 요인분석을 토대로 하여 실증적으로 의료기기 구매결정요인을 제시했으며, 의료기기 시장의 효율적인 마케팅 전략 수립과 의료기기산업의 경쟁력 제고에 관한 기초자료를 제공했다는데 그 의의가 있다.

Keywords

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