Abstract
The cut lily is one of the most important exporting flowers in Korea, which value is 19.9 million dollars in 2013. However, Korean farmers and exporting firms recently have experiences a large decrease in lily export, and need to find the way to the increasing exportation. The purpose of this paper is to analyze the situation of production and consumption of the cut lily in the world and to present the implication for the acceleration of exportation of Korean cut lily. The results of studies present a few findings: First, Korean farmers and business firms need to study and benchmark the production and exportation system of Netherlands which is the best country in the world. Second, Colombia, Kenya, Ecuador and Ethiopia are also need to be studied for the upgrading Korean system of exportation of cut lily. Third, Korean farmers and business firms should continuously monitor the three main markets of cut lily (EU, U.S., and Japan), and develop strategies for the exportation of Korean cut lily. Forth, especially, Korean farmers and business firms should define the preference of cut lily in the main exporting markets (Japan, China, Russia), including breed and color of flower, and the main period of consumption, in order to develop the marketing strategy for Korean cut lily.
