Korean Journal of Health Education and Promotion (보건교육건강증진학회지)

Korean Society for Health Education and Promotion (한국보건교육건강증진학회)
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The effects and related factors of public service announcement on hand-washing

국민 손씻기 홍보사업 효과 및 관련요인

  • Kim, Hyun-Soo (Department of Preventive Medicine, College of Medicine, Konyang University) ;
  • Lee, Moo-Sik (Department of Preventive Medicine, College of Medicine, Konyang University) ;
  • Kim, Byung-Hee (Department of Advertising and Public Relations, School of Communication, Seowon University) ;
  • Yang, Nam-Young (Department of Nursing, College of Medicine, Konyang University) ;
  • Hwang, Hae-Jung (Department of Health & Welfare Management, Konyang Cyber University) ;
  • Hong, Jee-Young (Department of Preventive Medicine, College of Medicine, Konyang University) ;
  • Hong, Soo-Jin (Department of Preventive Medicine, College of Medicine, Konyang University) ;
  • Kim, Eun-Young (Department of Preventive Medicine, College of Medicine, Konyang University) ;
  • Kim, Young-Tek (Korea Center for Disease Control and Prevention) ;
  • Park, Youn-Jin (Korea Center for Disease Control and Prevention) ;
  • Lim, Go-Un (Korea Center for Disease Control and Prevention)
  • 김현수 (건양대학교 의과대학 예방의학교실) ;
  • 이무식 (건양대학교 의과대학 예방의학교실) ;
  • 김병희 (서원대학교 광고홍보학과) ;
  • 양남영 (건양대학교 의과대학 간호학과) ;
  • 황혜정 (건양사이버대학교 보건복지경영학과) ;
  • 홍지영 (건양대학교 의과대학 예방의학교실) ;
  • 홍수진 (건양대학교 의과대학 예방의학교실) ;
  • 김은영 (건양대학교 의과대학 예방의학교실) ;
  • 김영택 (질병관리본부) ;
  • 박윤진 (질병관리본부) ;
  • 임고운 (질병관리본부)
  • Received : 2015.05.24
  • Accepted : 2015.05.13
  • Published : 2015.06.30
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Abstract

Objectives: This study was conducted to investigate derived factors associated with a public service announcement on handwashing to evaluate the effect of this announcement. Methods: In early september, 1,000 persons over 19 years old was investigated by Computer Aided Telephone Interview, at last 993 persons for analysis. Outcomes were the exposure to the public service announcements on handwashing, the comprehension of this announcements, the intention of behavioral change and the practice of handwashing. Results: In particular, the proportion of exposure is more women and highly educated. The comprehension of the announcement was no statistically significant difference. The intention of behavior change showed higher in workers and understanding of the announcements. The practice of handwashing is higher in women and lower in student/unemployed. There was no difference in practice in accordance with the exposure, the comprehension and the intention of behavioral change. Conclusions: About the comprehension of the announcements and the intention of behavioral change, the effects of the public service announcements on handwashing can be very positive. But it does not affect the actual practice of hand washing. The handwashing promotion programs will have to devise a strategy and structure, operation method considering realistic and scalable platform.

Keywords

References

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