디지털융복합연구 (Journal of Digital Convergence)

  • 제13권8호
  • /
  • Pages.83-89
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  • 2015
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  • 2713-6434(pISSN)
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  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
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복합쇼핑몰 개발과정에서 각 사업단계간의 관련성 분석

Analysis on the Relationship between Each of the Steps in the Complex Shopping Mall Development

  • Lee, Chan-Ho (Dept. of Business Administration, Pusan National University)
  • 투고 : 2015.06.03
  • 심사 : 2015.08.20
  • 발행 : 2015.08.28
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초록

본 연구는 복합쇼핑몰 개발에 있어서 각 사업단계(사업기획단계, 분양준공단계, 관리운영단계)들이 개발사업의 전체적 관점에서 일관성 있는 최종 목적을 위해 그 연관관계가 목적달성에 적합하게 이루어지고 있는가에 대한 실태 분석을 목적으로 구조방정식모형을 이용하여 검정하였다. 분석결과 사업기획단계가 분양준공단계에 양의 영향을 미쳐, 성공적 준공 및 분양을 위해서는 사업기획이 충실히 준비되어야함을 알 수 있었다. 그러나 사업기획단계와 관리운영단계 및 성공정도, 분양준공단계와 관리운영단계 및 성공정도, 관리운영단계와 성공정도 간에는 유의수준 0.05하에서 통계적으로 유의한 관련성을 나타내지 않아서 우리나라 복합쇼핑몰 개발에서의 각 사업단계들이 프로젝트 전체적인 관점에서 일관성 있는 목표달성을 위해 긴밀히 연관되지 못하고 각 단계 자체만의 수익창출을 위해 근시안적으로 업무가 수행되고 있다는 점을 보여주었다.

In the process of complex shopping mall development, all the steps (business planning step, pre-sale & completion step, management & operations step) head towards a consistent ultimate goal in an overall business perspective. In this study, we analyze using a structural equation model if an appropriate relations between each of the steps are formed to achieve the ultimate goal. In this study, we find a positive relationship between business planning step and pre-sale & completion step, and also find that for success pre-sale & completion, a faithful business plan is necessary. But we find no statistically significant relationship under significant level 0.05 among business planning step and management & operations step and the level of success, pre-sale & completion step and management & operations step and the level of success, management & operations step and the level of success. This suggests that each of the steps does not form a close relationship to achieve the consistent goal in the complex shopping mall development and each one is doing a short-sighted work for its own profit.

키워드

참고문헌

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