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An Exploratory Study on Acceptance Factors of IPTV Healthcare Service using Delphi Method

델파이 방법을 활용한 IPTV 헬스케어 서비스의 수용 요인 탐색

  • Cho, Hyunju (Technical Research Center Research Engineer (Manager), Dongwoo Precision Co., Ltd.) ;
  • Kim, Mincheol (Dept. of Management Information Systems, Jeju National University)
  • Received : 2015.06.27
  • Accepted : 2015.08.16
  • Published : 2015.08.20

Abstract

The aim of this study was to explore the acceptance factors of IPTV healthcare users as convergence service through experts's opinion. First, this study extracted expected indicators for the acceptance factors from brainstorming and literature review. Based on the expected indicators, the Delphi method was performed in order to explore the suitable acceptance factors. The reliability of collected data was evaluated through the criteria of CV(Coefficient of Variation) and CVR(Contents Validity Ratio) on the selected indicators. The results showed a significant acceptance factors timeliness, the following appeared as entertainment, fun and self-efficacy and more. In the future, such additional step as factor analysis targeting the user to verify the validity of the selected factors is required.

본 연구의 목적은 융합 서비스의 하나인 IPTV 헬스케어 서비스가 이용자에게 미치는 수용요인을 전문가의 의견을 통하여 도출하기 위함이다. 우선 전문가들에 의하여 브레인스토밍 결과 및 관련 문헌을 통하여 예상 가능한 수용요인 지표를 추출하였고, 최종적으로는 수용 요인 지표들이 이용자에게 적합한지에 대하여 델파이 설문조사를 실시하였다. 이러한 선정된 지표에 대하여 적합성 여부의 객관적인 평가로서 변이계수와 내용타당도 개념을 통해 신뢰성을 확인하였다. 연구 결과, 중요한 수용 요인은 적시성으로 나타났고, 다음으로 오락성, 재미 및 자기효능감 등으로 나타났다. 향후에는 발견된 요인들에 대한 타당성 검증을 위하여 이용자들을 대상으로 요인분석 등의 추가적 분석이 필요하다.

Keywords

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