DOI QR코드

DOI QR Code

A Study on the Innovation Ambidexterity's Antecedents and Consequences of the Company Residing in the Airport

공항 내 상주기업의 혁신 양면성의 선행요인 및 결과요인

  • Received : 2015.08.31
  • Accepted : 2015.09.26
  • Published : 2015.09.30

Abstract

This paper tries to find out antecedents and consequences of innovation ambidexterity among companies residing in the airport. To define antecedents, this paper regards such four variables as relationship orientation, market orientation, dynamic capabilities and level of resources. Such variables are assumed to have an effect on innovative ambidexterity and the innovative ambidexterity is also presumed to have an impact on company's marketing consequences. According to hypothesis test, the more a company has relationship orientation, market orientation, dynamic capabilities and level of resources, the more effective an innovation ambidexterity becomes and the bigger marketing performance could be expected. Therefore companies ought to maintain both exploration and utilization perspectives of innovation ambidexterity following the four variables above to expand new customer market and increase revenues.

Keywords

References

  1. Auh, Seigyoung and Bulent Menguc (2005), 'Balancing Exploration and Exploitation: The Moderating Role of Environmental Uncertainty', Journal of Business Research, 58 (December), pp. 1652-1661. https://doi.org/10.1016/j.jbusres.2004.11.007
  2. Benner, M. J., & Tushman, M. L. (2003). Exploitation, Exploration, And Process Management: The Productivity Dilemma Revisited. Academy of Management Review, 28(2), 238-256. https://doi.org/10.5465/AMR.2003.9416096
  3. Boyle, B.F., Dwyer, F. R., Robicheaux, R. A., & Simpson, J. T. (1992). ]Influence strategies in marketing channels: Measures and use in different relationship structures', Journal of Marketing Research, 29, pp. 462-473 https://doi.org/10.2307/3172712
  4. Cohen, W. M., D. A. Levinthal. (1990), 'Absorptive Capacity: A New Perspective on Learning and Innovation', Administrative Science Quarterly 35, pp. 128-152. https://doi.org/10.2307/2393553
  5. Day, G. S.(1994), "The capabilities of market-driven organizations", Journal of Marketing. 58(Oct.), pp. 37-52. https://doi.org/10.2307/1251915
  6. Dwyer, F.R., Schurr, P.H. and Oh, S. (1987) 'Developing buyer-seller relationships', Journal of Marketing 51, 11-27. https://doi.org/10.2307/1251126
  7. Evans, J. R., & Laskin, R. L. (1994). 'The relation ship marketing process: A conceptualization and application', Industrial Marketing Management, 23(5), 439-452. https://doi.org/10.1016/0019-8501(94)90007-8
  8. Frazier, G. L. (1983), 'Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective', Journal of Marketing. 47 (Fall), 68-78.
  9. Galunic, D. C. and Eisenhardt, K. M. (2001). 'Architectural innovation and modular corporate forms', Academy of Management Journal, 44: pp. 1229-1249. https://doi.org/10.2307/3069398
  10. Gibson, C. B., & Birkinshaw, J. (2004). 'The antecedents, consequences, and mediating: Role of organizational ambi -dexterity', Academy of Management Journal, 47(2), pp. 209-226. https://doi.org/10.2307/20159573
  11. Jansen, J. J. P., F. A. J. van den Bosch, H. W. Volberda. (2006), 'Exploratory innovation, exploitative innovation, and performance: Effects of organizational antecedents and environmental moderators', Management Science 52(11) pp. 1661-1674. https://doi.org/10.1287/mnsc.1060.0576
  12. Jarvenpaa, S. L., Knoll, K., & Leidner, D. E. (1998). 'Is anybody out there?: The implications of trust in global virtual teams', Journal of Management Information Systems, forthcoming.
  13. Jaworski, B. J. & Kohli, A. K. (1993). 'Market Orientation: Antecedents and Consequences', Journal of Marketing, 57(July), pp. 53-70. https://doi.org/10.2307/1251854
  14. Johnson, William H.A., Zeljana Piccolotto and Roberto Filippini (2009), "The Impacts of Time Performance and Market Knowledge Competence on New Product Success: An International Study," Engineering Management, IEEE Transactions on, 56, (2), 219-228. https://doi.org/10.1109/TEM.2008.2009789
  15. Kelley, H. H. & Thibaut, J. W. (1978). 'Interpersonal relations: A theory of interdependence', New York: Wiley. Komorita, S. S. & Pa
  16. Lubatkin, M. H., bimbek, Z., Ling, Y. and Veiga, J. F. (2006), 'Ambidexterity and Performance in Small- to Medium-Sized Firms: The Pivotal Role of Top Management Team Behavioral Integration', Journal of Management, 32, pp. 646-672.
  17. Luo, Yadong. (2002), 'Capability exploitation and building in a foreign market: Implications for multinational enterprises', Organization Science, 13(1): 48-63. https://doi.org/10.1287/orsc.13.1.48.538
  18. Morgan, RM., and Hunt, S.D.(1994), 'The commitment-trust theory of relationship marketing', Journal of Marketing. 58 (July)
  19. Narver, J. C. & Slater, S. F. (1990). 'The Effect of a Market Orientation on Business Profitability', Journal of Marketing, 54(4), pp. 20-35. https://doi.org/10.2307/1251757
  20. Pavlou, Paul A. and Omar O. El Sawy (2007), 'When Do Improvisational Capabilities Trump Dynamic Capabilities?', Best Paper Proceedings of the Academy of Management Conference, Philadelphia, PA.
  21. Raisch, S., J. Birkinshaw (2008), 'Organizational ambidexterity: Antecedents, outcomes and moderators. Journal of Management 34(3), pp. 375.409 https://doi.org/10.1177/0149206308316058
  22. Ruekert, R.W. (1992), 'Developing a market orientation: an organizational strategy perspective', International Journal of Research Marketing, vol. 9, pp.225-45 https://doi.org/10.1016/0167-8116(92)90019-H
  23. Sheth, J. and Parvatiyar, A. (1994), 'Relation ship Marketing: Theory, Methods and Applications', Center for Relationship Marketing, Emory University, Atlanta.
  24. Sin L.Y.M., Tse A.C.B., Yim F.H.K. (2005), 'CRM: conceptualization and scale development', European Journal of Marketing, 39(11/12), pp.1264-1290 https://doi.org/10.1108/03090560510623253
  25. Slater, S. F., and Narver, J. C. (1994). 'Does Competitive Environment moderate the Market Orientation- Performance Relationship?', Journal of Marketing, 58, January, pp. 46-55. https://doi.org/10.2307/1252250
  26. Teece, D.J. and G. Pisano (1994), 'The dynamic capabilities of firms: an introduction'. Industrial and Corporate Change. Vol. 3, No. 3, pp. 537-56
  27. Teece, D.J., R. Rumelt, G. Dosi and S.G. Winter(1994), 'Understanding Corporate Coherance: Theory and Evidence'. Journal of Economic Behaviour and Organization, Vol. 23, pp. 1-30 https://doi.org/10.1016/0167-2681(94)90094-9
  28. Teece D. J. (2007), 'Explicating dynamic capabilities: the nature and micro foundations of (sustainable) enterprise performance', Strategic Management Journal 28: pp. 1319-1350 https://doi.org/10.1002/smj.640
  29. Tushman, M. L., C. A. O'Reilly. (1996), 'Ambidextrous organizations: Managing evolutionary and revolutionary change', California Management Rev. 38 8.30.
  30. Zhan, Wu and Luo, Yadong (2008), 'Performance implications of capability exploitation and upgrading in international joint ventures', Management International Review, 48(2): pp. 227-253 https://doi.org/10.1007/s11575-008-0013-0
  31. Zott, C. (2003), 'Dynamic capabilities and the emergence of intra-industry differential firm performance: Insights from a simulation study', Strategic Management Journal, 24, pp. 97-125 https://doi.org/10.1002/smj.288
  32. 박찬선(2013), 고객센터의 조직자본, 동적 역량 및 조직성과간의 구조적 관계에 대한 연구, 전남대학교 대학원 학위논문
  33. 윤권현 (2010), '역동적 역량으로서의 양면성 혁신이 기업성과에 미치는 영향 : 자원, 역량, 소유구조를 중심으로', 고려대학교 대학원 학위논문
  34. 이찬형(2015), 동적역량이 기술혁신의 양면성에 미치는 영향에 관한 연구 : 경영진통합, 연결성, 흡수역량의 조절 및 매개효과, 서강대학교 경영전문대학원 학위논문
  35. 허영호(2011), 동적역량의 결정요인과 경쟁 우위 및 해외시장성과의 관계 : 한국의 중소수출 제조 기업을 중심으로, 서강대학교 대학원 학위논문
  36. 홍성준 (2005), '마케팅 혁신이 기업성과에 미치는 영향 : 전략혁신의 관점', 고려대학교 대학원 학위논문

Cited by

  1. 공항운영인력의 ASQ 서비스성과 공유에 대한 인식 및 귀인 연구 : 인천공항 아웃소싱직원을 중심으로 vol.24, pp.1, 2015, https://doi.org/10.12985/ksaa.2016.24.1.062