정보관리학회지 (Journal of the Korean Society for information Management)

  • 제32권3호
  • /
  • Pages.183-197
  • /
  • 2015
  • /
  • 1013-0799(pISSN)
  • /
  • 2586-2073(eISSN)
한국정보관리학회 (Korean Society for Information Management)
권호 표지
DOI QR코드

DOI QR Code

도서관 서비스 시장의 특성

Characteristics of the Library Services Market

  • Kim, Giyeong (Dept. Library and Information Science, Yonsei University)
  • 투고 : 2015.08.17
  • 심사 : 2015.09.10
  • 발행 : 2015.09.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

이 이론적 논문의 목적은 도서관서비스 시장을 확인하고 일반 상품시장과 대비되는 도서관서비스 시장의 특성을 파악하여 연구 및 실천 부분에서 도서관 마케팅 및 경영의 논의를 더욱 풍성하게 하는 데에 있다. 도서관서비스 시장은 일반 시장의 모형을 기반으로 확인하였으며, 일반 상품시장과 비교하여 도서관서비스 시장은 간접 교환, 제한 경쟁, 그리고 시차적 교환이라는 특성이 있음을 밝혔다. 이러한 특성에 기반하여 도서관 경영의 목표 및 목적의 개발과 도서관 마케팅에의 적용이라는 두 가지 연구방향을 제안하였다.

The purpose of this conceptual paper is to identify the library services market and its characteristics versus the common commodity market so that marketing and management in library services can be more fruitful in terms of research and development. Based on the developed hypothetical market, a library services market is identified; the market is then characterized in comparison to the common commodity market using three theoretical characteristics of the library services market: indirect exchange, limited competition, and time-lagging exchange. Based on these characteristics, two possible research directions are suggested: development of goals for library management and consideration of applications in library marketing.

키워드

과제정보

연구 과제 주관 기관 : 연세대학교

참고문헌

  1. Aabo, S. (2009). Libraries and return on investment (ROI): A meta-analysis. New Library World, 110(7/8), 311-324. https://doi.org/10.1108/03074800910975142
  2. Aabo, S., & Audunson, R. (2002). Rational choice and valuation of public libraries: Can economic models for evaluating non-market goods be applied to public libraries? Journal of Librarianship and Information Science, 34(1), 5-15. https://doi.org/10.1177/096100060203400102
  3. About.com Economics (2011). Definition of market. Retrieved from http://economics.about.com/cs/economicsglossary/g/market.htm.
  4. American Library Association Office for Library Advocacy (2008). Library advocate's handbook. 3rd Ed. Chicago, IL: American Library Association.
  5. Carnegie Mellon Center for Economic Development (2006). Carnegie Library of Pittsburgh Community Impact and Benefits. Retrieved from http://www.clpgh.org/about/economicimpact/CLPCommunityImpactFinalReport.pdf
  6. Cook, C., & Heath, F. (2001). Users' perceptions of library service quality: A LibQUAL+ qualitative study. Library Trends, 49(4), 548-584.
  7. Cook, C., Heath, F., & Thompson, B. (2002). LibQUAL+TM: One instrument in the new measures toolbox. Journal of Library Administration, 35(4), 41-46. https://doi.org/10.1300/J111v35n04_09
  8. Debono, B. (2002). Assessing the social impact of public libraries: What the literature is saying. Australasian Public Libraries and Information Services, 15(2), 80-95.
  9. Fiol, Luis J., Miguel A. Moliner Tena, & Javier Sanchez Garcia (2011). Multidimensional perspective of perceived value in industrial clusters. Journal of Business & Industrial Marketing, 26(2), 132-145. https://doi.org/10.1108/08858621111112302
  10. Grieves, M. (1998). The impact of information use on decision making: Studies in five sectors -instruction, summary and conclusions. Library Management, 19(2), 78-85. https://doi.org/10.1108/01435129810201571
  11. Investersworld.com (2011). Market. Retrieved from http://www.investorwords.com/2962/market.html.
  12. Kendrick, T. (2006). Developing strategic marketing plans that really work: A toolkit for public libraries. London, UK: Facet Publishing.
  13. Khalifa, A. S. (2004). Customer value: A review of recent literature and an integrative configuration. Management Decision, 42(5), 645-666. https://doi.org/10.1108/00251740410538497
  14. Kim, G. Y. (2008). Discussions on the theoretical background for librarianship as a profession. Journal of the Korean Society for Library and Information Science, 42(1), 313-333. https://doi.org/10.4275/KSLIS.2008.42.1.313
  15. Kim, G. Y. (2011). A critical review of valuation studies to identify frameworks in library services. Library & Information Science Research, 33(2), 112-119. https://doi.org/10.1016/j.lisr.2010.09.006
  16. Kim, G. Y., & Yu, S. Y. (2011). An exploratory study to develop an alternative model of public library management using the Institute of Museum and Library Services' Public Library Statistics. Library Quarterly, 81(4), 359-382. https://doi.org/10.1086/661656
  17. Kotler, P., & Armstrong, G. (2008). Principles of marketing. 12th Ed. Upper Saddle River, NJ: Perason Education.
  18. Mankiw, N. G. (2008). Principles of economics. 5th Ed. Mason, OH: South-Western Cengage Learning.
  19. Lindgreen, A., & Wynstra F. (2005). Values in business markets: What do we know? Where are we going? Industrial Marketing Management, 34(7), 732-748. https://doi.org/10.1016/j.indmarman.2005.01.001
  20. McKnight, S. (2006). Customers value research. In management, marketing and promotion of library services based on statistics, analyses, and evaluation (IFLA Publications 120/121), edited by Trine Kolderup Flaten. Munchen, Germany: K.G.Saur Verlag GmbH.
  21. Orr, R. H. (1973). Measuring the goodness of library services: A general framework for considering quantitative measures. Journal of Documentation, 29(3), 315-332.
  22. Pickett, J. P. (Executive Editor) (2006). The American Heritage Dictionary of the English Language. 4th Ed. Boston, MA: Houghton Mifflin Company.
  23. Poter, M. (1998). Competitive strategy: Techniques for analyzing industries and competitors. New York, NY: The Free Press.
  24. Rowley, J. (2006). Information marketing. 2nd Ed. Hants, UK: Ashgate Publishing Limited.
  25. Rutherford, D. (1992). Dictionary of economics. London, UK: Routledge.
  26. Sanchez-Fernandez, Requel, & angeles M. Iniesta-Bonillo (2007). The concept of perceived value: A systematic review of the research. Marketing Theory, 7(4), 427-451. https://doi.org/10.1177/1470593107083165
  27. Sanchez-Fernandez, Requel, Angeles M. Iniesta-Bonillo, & Morris B. Holbrook (2009). The conceptualisation and measurement of consumer value in services. International Journal of Market Research, 51(1), 93-113. https://doi.org/10.2501/S1470785308200328
  28. Smith, J. B., & Colgate, M. (2007). Customer value creation: A practical framework. Journal of Marketing Theory and Practice, 15(1), 7-23. https://doi.org/10.2753/MTP1069-6679150101
  29. Varheim, A. (2007). Social capital and public libraries: The need for research. Library & Information Science Research, 29(3), 416-428. https://doi.org/10.1016/j.lisr.2007.04.009
  30. Woodruff, R. B. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139-153. https://doi.org/10.1007/BF02894350
  31. Woodward, J. (2005). Creating the Customer-driven library: Building on the bookstore model. Chicago, IL: American Library Association.
  32. Wymer Jr, W., Knowles, P., & Gomes, R. (2006). Nonprofit marketing: Marketing management for charitable and nongovernmental organizations. Thousand Oaks, CA: Sage Publications, Inc.
  33. Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3): 2-22. https://doi.org/10.2307/1251446