Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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A Methodology for Analyzing Public Opinion about Science and Technology Issues Using Text Analysis

텍스트 분석을 활용한 과학기술이슈 여론 분석 방법론

  • 김다솜 (국민대학교 비즈니스IT전문대학원) ;
  • ;
  • 임명수 (국민대학교 비즈니스IT전문대학원) ;
  • 류신 (국민대학교 비즈니스IT전문대학원) ;
  • 김남규 (국민대학교 경영정보학부) ;
  • 박준형 (실전전략연구소) ;
  • 길우영 (실전전략연구소) ;
  • 윤한술 (실전전략연구소)
  • Received : 2015.07.26
  • Accepted : 2015.09.04
  • Published : 2015.09.30
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Abstract

Recently, many users frequently share their opinions on diverse issues using various social media. Therefore, many governments have attempted to establish or improve national policies according to the public opinions captured from the various social media. In this paper, we indicate several limitations of traditional approaches for analyzing public opinions about science and technology and provide an alternative methodology to overcome the limitations. First of all, we distinguish science and technology analysis phase and social issue analysis phase to reflect the fact that public opinion can be formed only when a certain science and technology is applied to a specific social issue. Next, we apply a start list and a stop list successively to acquire clarified and interesting results. Finally, to identify most appropriate documents fitting to a given subject, we develop a new concept of logical filter that consists of not only mere keywords but also a logical relationship among keywords. This study then analyzes the possibilities for the practical use of the proposed methodology thorough its application to discovering core issues and public opinions from 1,700,886 documents comprising SNS, blog, news, and discussion.

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References

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