Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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A Study on Selection Factors of Personal Cloud Storage Service Using AHP

AHP를 활용한 개인 클라우드 스토리지 서비스 선택 요인에 관한 연구

  • 조현 (동아대학교 경영대학 경영정보학과) ;
  • 조혜경 (한국산업기술대학교 경영학부) ;
  • 김영희 (한국산업기술대학교 경영학부) ;
  • 김하얀 (한국산업기술대학교 경영학부) ;
  • 전현정 (한국산업기술대학교 경영학부) ;
  • 이재광 (한국산업기술대학교 경영학부)
  • Received : 2015.07.10
  • Accepted : 2015.08.28
  • Published : 2015.09.30
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Abstract

Recently, many internet users are using cloud computing. Users can manage, store and share their data and information by using personal cloud storage. In this paper, we aim to figure out influencing factors on personal cloud storage selection. The causal relationship between factors were identified through a importance analysis by using AHP(Analytic Hierarchy Process). AHP is a structured technique for organizing and analyzing complex decisions, based on mathematics and psychology. Research model consists of upper factorsincluding system factor, service factor and user factor. 12 lower factors and 6 alternatives were also analyzed. Asa result, system factor of 3 upper factors was found as the most important factor. Purpose-coincidence, security andaccessibility were top 3 factors among lower factors. N drive showed top importance value. We also conducted ANOVAby classifying 4 groups according to gender, age, currently used cloud and cloud to use. The results of this researchcan be useful guidelines for cloud computing industry.

Keywords

References

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