디지털융복합연구 (Journal of Digital Convergence)

  • 제13권10호
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  • Pages.147-155
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  • 2015
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  • 2713-6434(pISSN)
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  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
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온라인 게임 콘텐츠 업데이트의 효과에 관한 탐색적 연구

An Exploratory Study on the Impact of Contents Updates in Online Games

  • 투고 : 2015.08.22
  • 심사 : 2015.10.20
  • 발행 : 2015.10.28
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초록

본 연구의 목적은 시장에 출시된 온라인 게임의 운영과정에서 오류를 수정하고 게임성능을 제고하기 위해 제공하는 콘텐츠 업데이트 또는 패치서비스가 실질적으로 게이머의 플레잉 시간에 영향을 미치는지 여부를 계량적으로 분석해 보는 데에 있다. 이를 위해 온라인게임 개발회사가 게임콘텐츠와 관련하여 추가하는 콘텐츠 업데이트를 두 가지 유형으로 구분하여 업데이트 후 플레잉 시간에 통계적으로 유의한 영향을 미치는지 여부를 회귀분석을 이용하여 분석하였다. 분석 결과, 콘텐츠 업데이트 외에 추가적인 독립변수로 설정한 출시 후 경과시간은 플레잉 시간 변동에 음의 유의한 영향을 미치는 것을 나타났지만, 새로운 게이머들을 유인하고 기존 게이머들의 플레잉 시간을 증가시키기 위해 제공하는 콘텐츠 생성이나 조절은 플레잉 시간 증가에 유의한 영향을 미치지 않은 것으로 나타났다. 연구결과가 제시하는 게임 디자인 측면에서의 시사점을 결론으로 제시하였다.

The objective of this research is to empirically analyze the impact of contents update or patch service in online game, being provided after delivery to correct faults and to improve performance of the game. Regression analysis is applied to the data set, where the weekly increase rate of playing times is dependant variable, and the time(week) and two types of contents updates are introduced as independent variables. Statistical results show that the time(week) negatively influences the weekly increase rate of playing times. But the impact of new contents generation and contents adjustment on the weekly increase rate of playing times is not statistically significant, implying that once online game is published, contents update has no significant impact on the playing times. Implications for game designs are provided as a conclusion.

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