Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Design of Path Weighting Data Analysis System for Efficient Product Arrangement

효율적인 상품 배치를 위한 경로 가중치 데이터 분석 시스템 설계

  • Kim, Bong-Hyun (Dept. of R&D Business, The Research of Industrial Academic Convergence)
  • Received : 2016.08.17
  • Accepted : 2016.10.20
  • Published : 2016.10.28
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Abstract

Commercial analysis has been used for a lot of reasons such as improving the distribution structure, operational cost savings. However, existing commercial assay system is mostly flow through the analysis of the population and the environment around the store. Therefore, in this paper, we design a path weighted data analysis system for efficient product arrangement. It is not applying the analysis method of the existing commercial sales center but the data analysis system applying the weight to the form of customers' paths in a store. In conjunction with the existing POS system, it provides effective product placement in department stores, such as supermarkets, convenience stores. To this end, a system that maximizes efficiency of product placement in stores, receiving path data, converting them into statistics data that apply the weight, and printing out them into a visualized monitering system for the manager to see was designed.

상권 분석은 유통 구조의 개선, 운영 원가의 절감 등의 이유로 많이 활용되고 있다. 특히, 상권 분석을 통해 매출 증가의 효과를 기대할 수 있기 때문에 경영 분야에서 널리 사용되고 있다. 그러나, 기존의 상권 분석 시스템은 유동 인구 및 주변 상점들의 환경 분석을 통한 것이 대부분이다. 따라서, 본 논문에서는 효율적인 상품 배치를 위한 경로 가중치 데이터 분석 시스템을 설계하였다. 이는, 기존 매출 중심의 상권 분석 방식을 적용하지 않고, 매장 안에서 고객 경로 이용 형태에 가중치를 적용한 데이터 분석 시스템이다. 기존의 POS 시스템과의 연동으로 백화점, 대형마트, 편의점 등 매장내의 효율적인 상품 배치를 제공하는 시스템이다. 이를 위해, 경로 데이터를 수신하고 가중치를 적용한 통계 데이터로 변환하여 관리자에게 시각화 모니터링 시스템으로 출력함으로써 매장에서 상품 배치의 효율성을 극대화시키는 시스템을 설계하였다.

Keywords

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