Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
권호 표지
DOI QR코드

DOI QR Code

The Impact of Environmental Factors on Conflict and Contract Intention in Chinese Franchise

중식 프랜차이즈의 환경요인이 갈등과 재계약의도에 미치는 영향

  • Jang, Yong-Hyun (Dept. of Hospitality and Tourism Mnagement, Kyungsung University)
  • 장용현 (경성대학교 호텔관광외식경영학부)
  • Received : 2016.09.23
  • Accepted : 2016.10.15
  • Published : 2016.10.31
Download PDF
⟨ Previous Next ⟩

Abstract

This study examined to verify the influence of environmental factors on conflict and contract intention as perceived by Chinese franchise restaurants, Conflict and Contract Intention. A total of 210 questionnaires were distributed to the consumers and 200 were deemed suitable for analysis after the removal of 10 unusable responses. SPSS 18.0 Statistical Program was employed for frequency analysis, factor analysis, and reliability analysis, correlations, and regression analysis. The results of exploratory factor analysis showed that three factors regarding Chinese franchise environmental factors were extracted from all measurements with KMO of 0.783, and total cumulative variance of 68.853%. In addition, three factors were extracted for regarding conflict with 61.313% of total cumulative variance and 0.763 KMO score. Contract intention was extracted that accounted for total cumulative variance of 63.453% and KMO score of 0.763. All factors were significantly correlated among the variables (p<0.001). Based on the results, thus, the main research hypothesis identifies the relationships among environmental factors, conflict, contract intention. These results can contribute to consider the importance of environmental elements for reducing the conflict and improving the contract intention in context of franchise chinese restaurant.

본 연구에서는 외식 프랜차이즈 환경요인에 따라서 갈등과 재계약의도에 미치는 영향요인들과 그 요인을 이용한 앞으로의 활용방안을 제시하고자 한다. 총 210부의 설문지를 배포하여 불성실하게 응답한 10부의 설문지를 제외한 나머지 200부의 유효한 설문지를 실증연구에 사용되었다. 조사연구의 목적을 달성하기 위하여 통계프로그램 SPSS 18.0을 활용하여 빈도분석, 요인분석 및 신뢰도분석, 상관관계분석, 회귀분석을 실시하였다. 분석결과를 보면 환경요인에 대한 측정항목의 탐색적 요인분석 결과, 3개 요인으로 KMO 값은 0.783, 총분산비율 68.853%, 갈등에 대한 요인분석은 총분산비율 61.313%, KMO 값은 0.763으로 나타났다. 재계약의도에 대한 요인분석은 총분산설명력 63.453%, KMO 값은 0.763으로 나타났다. 변수들 간의 상관관계가 다른 변수에 의해 설명되는 정도가 좋게 분석되었고, 유의확률이 0.000으로 나타나, 전반적으로 변수들 간의 상관관계는 유의적이다. 따라서 환경요인에 따른 갈등과 재계약의도에 미치는 영향에 관한 가설은 채택되었다.

Keywords

References

  1. Aldrich H (1979). Organizations and Environments. Englewood Cliffs, NJ: Prentice-Hall, Inc.
  2. Bourgeois LJ (1980). Strategy and environments: A conceptual integration. The Academy of Management Review 5(1):25-39. https://doi.org/10.5465/amr.1980.4288844
  3. Choi SH (2004). Note the Affected Merchants Met in the Catering Franchise System, also on a Renewal. Kyungju University Master's Thesis.
  4. Dant RP, Gundlach GT (1999). The challenge of autonomy and dependence in franchised channels of distribution. Journal of Business Venturing 14(1):35-67. https://doi.org/10.1016/S0883-9026(97)00096-7
  5. Davies M, Lassar A, Manolis WC, Prince M, Winsor RD (2011). A model of trust and compliance in franchise relationships. Journal of Business Venturing 26:321-340. https://doi.org/10.1016/j.jbusvent.2009.09.005
  6. Frazier GL (1983). On the measurement of interfibm power in channels of distribution. Journal of Marketing Research 20(2):158-166. https://doi.org/10.2307/3151682
  7. Han SR (2004). Study on the cause of conflict, conflict and trade and on the distribution channel. Distribution Research 9(1):93-110.
  8. Kim EG, Jeong SJ, Jang JH (2007). Effects of catering franchise relationship is also binding on the business performance, satisfaction and franchise contract. Tourism Research 31(1): 287-308.
  9. Kim JH (2007). Effect franchise system of support and disagreement on economic satisfaction, conflict, trust and commitment. Distribution Research 12(1):33-63.
  10. Kim JG, KIm JU (2005). Interdependencies and conflicts between the disproportionately research on non-linear relationship. Distribution Research 10(2):49-72.
  11. Kumar N, Scheer LK, Steenkamp EM (1995). The effects of perceived interdependence on dealer attitudes. Journal of Marketing Research 32 (3):348-356. https://doi.org/10.2307/3151986
  12. Kim DH, Kim KH (2010). Conflict affected much of the control and support of the catering franchise headquarters is on the road of the merchant contract research. Welfare Administration Research 26:3-34.
  13. Lee CH, Choi SG, Choi SH (2006). Restaurant industry franchisees care satisfaction, relationship quality, study on the contract. Catering Management Research 9(1):173-195.
  14. Lusch RF (1976). Sources of power their impact on intra channel conflict. Journal of Marketing Research 13:382-390. https://doi.org/10.2307/3151021
  15. Na JG (2004). Understanding franchise organization. Catering Management Research 7(2): 255-257.
  16. Pondy LR (1967). Organizational conflict: Concepts and models. Administrative Science Quarterly 12:296-320. https://doi.org/10.2307/2391553
  17. Park JH (2014). Effects of Environmental Factors on Catering Franchise Merchants Care Dependency, Autonomy and Conflict, Relationship Satisfaction. Kyung Hee University Doctoral Dissertation.
  18. Shin GC, Im JU (2002). Suppliers and retailers trunk determinant of long-term orientation. Business Research 31(4):1069-1088.
  19. http://month.foodbank.co.kr 중식역사 120년 제2르네상스시대 열다. 12월호 <통권 369호> (2015. 12. 03.).
  20. http://www.dailygrid.net/news 대중성과 우수한 상품경쟁력의 결합으로 중식프랜차이즈 업계 1위 등극(2015. 02. 25).