Experimental Validation of Butler's MBTI-based Gamification Framework

버틀러의 MBTI기반 게이미피케이션 프레임워크에 대한 실험적 검증

  • Park, Sungjin (System & Management Engineering, Kangwon National University) ;
  • Kim, Sangkyun (System & Management Engineering, Kangwon National University)
  • 박성진 (강원대학교 시스템경영공학과) ;
  • 김상균 (강원대학교 시스템경영공학과)
  • Received : 2016.02.01
  • Accepted : 2016.04.14
  • Published : 2016.04.20


Various tools and studies improving quality of gamification systems have been suggested. Among those tools and studies, Butler suggested the gamification framework, which shows the preference of different game mechanics, applying particular motivational and behavioral tendencies in the Myers-Briggs Type Indicator(MBTI). The purpose of this paper is to validate if the preference of different game mechanics by MBTI personality types proposed by Butler would be existing. This study pointed out the problem of suggested gamification framework from butler through literature survey. Also, this study conducted statistical analyzation and survey to prove correlation between MBTI personality types and game mechanics. Through an experiment and analysis, this study proved that there is no correlation between MBTI personality types and preference of different game mechanics. The designer of gamification systems should consider that it is not effective to apply differential game mechanics by MBTI personality types. If need to design a gamification system, designer must consider game mechanics's characteristics in applied environmental condition.

게이미피케이션 시스템의 품질 향상을 위해 다양한 연구와 도구가 제안되고 있다. 그중 버틀러는 MBTI 성격 유형의 동기적 성향과 행위적 성향에 기반하여 게임메카닉스를 차등 적용하는 게이미피케이션 프레임워크를 제안했다. 버틀러가 제안한 MBTI 성격 유형 별 게임메카닉스 선호도의 실제 존재유무에 대한 검증이 본 연구의 목적이다. 기존 문헌 분석을 통해 버틀러가 제안한 게이미피케이션 프레임워크의 게임메카닉스에 대한 문제점을 지적했다. 또한 MBTI 성격 유형과 게임메카닉스간의 유기적 상관관계 입증을 위해 설문조사와 통계적 분석을 실시했다. 분석 결과, MBTI 성격 유형과 게임메카닉스 간에는 유기적 상관관계가 없음을 밝혀냈다. 게이미피케이션 시스템 설계 시 MBTI와 같은 성격 유형에 기반 한 게임메카닉스의 차등적용은 효과적이지 않음을 고려해야 하며, 게이미피케이션 시스템을 설계할 경우, 게임메카닉스가 사용되는 환경에 따라 게임메카닉스의 특성이 변질될 수 있음을 주의해야 한다.



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