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Influence of service and value quality satisfaction on revisit intention in orthodontic patients

교정환자의 의료서비스 질 만족과 가치만족이 재이용의사에 미치는 영향

  • Min, Hee-Hong (Department of Dental Hygiene, Health Institute of Technology) ;
  • Jeon, Ji-Hyun (Graduate school of public health at Chungnam National University) ;
  • Choi, Gil-Bok (Graduate course of oral health at Dankook University)
  • Received : 2016.01.29
  • Accepted : 2016.04.22
  • Published : 2016.04.30

Abstract

Objectives: The objective of study is to investigate the influence of service and value quality satisfaction on revisit intention in orthodontic patients. Methods: A self-reported questionnaire was filled out by 230 orthodontic patients in Seoul, Daejeon, and Cheongju from July 1 to August 30, 2015. The contents of questionnaire included the general characteristics(6 item), quality of dental service(22 item), value(4 item), revisit intention(3 item), and satisfaction(3 item). The research tools were modified and supplemented by Han using Likert 5 points scale. Data were analyzed using SPSS 19.0 program. Results: Quality of dental service was 3.88 points, value of dental service was 3.78 points, revisit intention was 4.06 points and satisfaction of dental service was 4.02 points. Conclusions: The quality of dental service was lower score than other scales. This results showed that it is necessary to increase the satisfaction in service quality in the orthodontic patients.

Keywords

References

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