Journal of the Korean Society for Railway (한국철도학회논문집)

The Korean Society for Railway (한국철도학회)
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Multidimensional Scaling Analysis of Inter-regional Public Transit Services: Focusing on Inter-regional Railways

다차원척도법을 활용한 지역 간 대중교통 수단들의 유사성에 관한 연구: 간선열차를 중심으로

  • Kwon, Yeongmin (The Cho Chun Shik Graduate School for Green Transportation, Korea Advanced Institute of Science and Technology (KAIST)) ;
  • Jang, Kitae (The Cho Chun Shik Graduate School for Green Transportation, Korea Advanced Institute of Science and Technology (KAIST)) ;
  • Jang, In Gwun (The Cho Chun Shik Graduate School for Green Transportation, Korea Advanced Institute of Science and Technology (KAIST))
  • Received : 2015.11.13
  • Accepted : 2016.03.07
  • Published : 2016.04.30
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Abstract

As sustainable growth has been emphasized in the field of transportation, the railway system has been promoted as an environmentally-friendly transport mode. However, mode shifts from other transport modes to railway have been sluggish. In this context, to enhance the understanding of railway's competitive advantages and disadvantages, this research evaluates travelers'preferences for public transport modes for inter-regional trips: such understanding should make it possible to formulate effective policy for promoting railways. To this end, passenger recognition of competitive transport modes has been measured by applying multidimensional scaling analysis for six major inter-regional public transport services - KTX, ITX-Samaeul, Mugunghwa-ho, premium express bus, general express bus, and airline. As a result, we can conceptualize the recognition similarity in two-dimensional space, and understand how travelers perceive the six major transport modes.

지속적인 경제성장에 더불어 지역 활성화 정책이 시행되면서 지역 간 통행수요가 증가하고 있으며, 이를 다양한 교통수단이 분담하고 있다. 교통 분야에서 저탄소 녹색성장이 강조되면서 친환경 교통수단인 간선열차로 통행수요의 전환을 유도하려는 노력이 이루어지고 있다. 이를 위하여 간선열차와 경쟁적 위치에 있는 대중교통수단들에 대한 승객들의 인식 파악 및 간선열차의 경쟁력 강화 방안에 대한 연구는 필수적이다. 본 연구에서는 6개의 대표적 지역 간 대중교통수단(KTX, ITX-새마을, 무궁화, 우등고속버스, 일반고속버스, 항공기)이 제공하는 서비스 특성에 대한 유사성을 다차원척도 분석을 실시하여 2차원 공간상에 개념적 거리로 표현하고 승객들의 수단 간 유사성 인식정도를 측정하였다. 연구 결과를 통하여 지역 간 대중교통 수단들에 대한 경쟁관계를 파악할 수 있었으며, 이를 통하여 간선열차가 상대적 경쟁우위를 선점하기 위한 방안을 제시하였다.

Keywords

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