An Empirical Study on the Relationships among Safeguarding Mechanism, Relationship Learning, and Relationship Performance in Technology Cooperation Network by Applying Resource Based Theory

자원기반이론을 적용한 기술협력 네트워크에서 보호 메커니즘, 관계학습, 관계성과의 관계에 대한 실증연구

  • Kang, Seok-Min (Department of Business Administration, Keimyung University)
  • Received : 2016.04.29
  • Accepted : 2016.06.07
  • Published : 2016.06.30

Abstract

Firms can make scale of economy and scope of economy by internalizing and using new advanced technology and knowledge from technology cooperation network, decrease risk and cost with partner firm of technology cooperation network, and increase market advantage of product & strengthen firms' position in the market. Due to the advantages of technology cooperation network, the related studies have focused on the positive effect of technology cooperation network. However, the related studies investigating the relationship between technology cooperation network and firm performance have only examined the role of technology cooperation network. Safeguarding mechanism, relationship learning, and relationship performance are categorized into the process of technology cooperation network, and this categorization is applied as resources, capability, and performance by resource based view. The empirical results are reported as belows. First, relationship specific investment and relationship capital positively affect on relationship learning as capability. Second, information sharing, common information understanding, and relationship specific memory development positively affect on long-term orientation, but information sharing has no impact on efficiency and effectiveness. Third, relationship specific investment positively affects on relationship capital and efficiency and effectiveness have positive effects on long-term orientation. Applying technology cooperation network in asymmetric technology dependency with resource based theory, this study suggested the importance of both safeguarding and relationship learning by investigating the relationship among safeguarding, relationship learning, and relationship performance. And it is worthy that this study investigated how firms' behavior change affects relationship performance in the relationship of technology cooperation partner.

기업들은 기술협력 네트워크를 통하여 새로운 고급기술과 지식을 내부화시키고 활용함으로써 규모 및 범위의 경제를 실현할 수 있고, 기술협력 네트워크의 파트너 기업과 위험과 비용을 분담할 수 있으며, 제품의 시장우위를 선점하거나 시장에서의 자사의 위치를 강화할 수 있다. 이러한 기술협력 네트워크의 이점에 근거하여 현재까지 기존의 관련연구들은 일반적으로 기술협력이 기업의 경영성과에 긍정적인 영향을 미치는가에 집중되어왔다. 그러나 기존의 기술협력과 경영성과의 관계를 규명한 연구들은 단지 경영성과에 관한 기술협력 네트워크의 역할을 조명하는데 그친다. 본 연구에서는 기존의 연구들에서 간과된 기술협력 네트워크의 중간과정을 보호 메커니즘, 관계학습, 관계성과로 분류하고, 이를 자원기반이론의 일반적 구조인 자원, 역량, 성과에 각각 적용하였다. 실증분석의 결과는 다음과 같다. 관계특유투자와 관계자본은 역량으로서의 관계학습에 긍정적인 영향을 미치고 있는 것으로 나타났다. 둘째, 정보교환, 공동의 정보이해, 관계특유 기억개발은 관계지향성에 긍정적인 영향을 나타내고 있으나, 정보교환이 효율성과 효과성에 미치는 유의성은 발견되지 않았다. 셋째, 관계특유투자는 관계자본에 긍정적인 영향을 미치고 있으며, 효율성과 효과성은 장기지향성에 긍정적인 영향을 미치고 있는 것으로 나타났다. 본 연구는 비대칭적인 기술의존 구조를 형성하는 기술협력 네트워크 관계에서 자원기반이론에 입각하여 기존의 연구들이 간과하고 있는 보호 메커니즘, 관계학습, 관계성과의 역할을 규명함으로써 보호 메커니즘과 관계학습의 중요성을 제시하였다. 또한 협력 파트너와의 관계에서 기업의 어떠한 행동변화를 유발함으로써 관계성과에 도달하는가를 살펴봄으로써 보호 메커니즘은 기술협력 파트너와의 관계학습을 통해 관계성과에 영향을 제공할 수 있다는 점을 분석하는데 의의가 있다고 볼 수 있겠다.

Keywords

References

  1. 박범수.이장로.문희철(2008), "IT기업의 수출경로에서 신뢰가 관계행동과 기업성과에 미치는 효과에 대한 실증분석," e-비즈니스연구, 9(1), 125-150.
  2. 송윤아․류기현․이재은․박영렬(2008), "제휴 특유자산과 제휴관계자산이 국제합작투자성과에 미치는 영향: 한국 내 국제합작투자 제조기업을 중심으로," 무역학회지, 33(5), 455-474.
  3. 신동엽.김선혁.정기원(2008), "복제행동과 조직학습: 다각화 모드 선택에서 성과반영 의사결정," 경영학연구, 37(3), 561-583.
  4. 윤중현(2008), "자원역량 관점에서 중소기업의 e-비즈니스 구현 영향요인에 관한 탐색적 연구," 경영과정보연구, 24, 25-44.
  5. 이지은(2014), "거래비용접근방법 불확실성요인과 거래관계성이 채널 충성도에 미치는 영향에 관한 연구," 경영과정보연구, 33(2), 281-299.
  6. 이형택.채명수(2006), "조직학습, 시장 감지능력과 반응능력," 수출성과의 관계, 국제경영연구, 17(1), 39-67.
  7. 정동섭(2010), "정보기술기업의 역량, 경쟁전략 및 성과의 관계," 경영과정보연구, 29(4), 287-304.
  8. Adler, P., and S-W. Kwon(2002), "Social capital prospects for a new concept," Academy of Management Review, 27(1), 17-24. https://doi.org/10.5465/amr.2002.5922314
  9. Aldrich, H. E., and J. Pfeffer(1976), "Environments of organizations," Annual Review of Sociology 2, 79-105. https://doi.org/10.1146/annurev.so.02.080176.000455
  10. Barney, J(1991), "Firm resources and sustained competitive advantage," Journal of Management, 17(1), 99-120. https://doi.org/10.1177/014920639101700108
  11. Chang, K-H., and D. F. Gotcher(2007), "Safeguarding investments and creation of transaction value in asymmetric international subcontracting relationships: The role of relationship learning and relational capital," Journal of World Business, 42, 477-488. https://doi.org/10.1016/j.jwb.2007.06.008
  12. Chen, Y-S., M. J. Lin, and C-H. Chang(2009), "The positive effects of relationship learning and absorptive capacity on innovation performance and competitive advantage in industrial markets," Industrial Marketing Management, 38, 152-158. https://doi.org/10.1016/j.indmarman.2008.12.003
  13. Choi, J., and C. C. Chen(2007), "The relationship of distributive justice and compensation system fairness to employee attitudes in international joint ventures," Journal of Organizational Behavior, 28(6), 687-703. https://doi.org/10.1002/job.438
  14. Dyer, J. H., and H. Singh(1998), "The relational view: Cooperative strategy and sources of inter-organizational competitive advantage," Academy of Management Review, 23(4), 660-679. https://doi.org/10.5465/AMR.1998.1255632
  15. Dwyer, F. R., P. H. Schurr., and S. Oh(1987), "Developing buyer-seller relationships," Journal of Marketing, 51(2), 11-27. https://doi.org/10.1177/002224298705100202
  16. Ernst, D., and J. Bamford(2005), "Your alliances are too stable," Harvard Business Review, 83(6), 133-141.
  17. Ganesan, S(1994), "Determinants of long-term orientation in buyer-seller relationships," Journal of Marketing Research, 58(2), 1-19.
  18. Griffith, D. A., and M. G. Harvey(2004), "The influence of individual and firm level social capital of marketing managers in a firm's global network," Journal of World Business, 39, 244-254. https://doi.org/10.1016/j.jwb.2004.04.004
  19. Hagedoorn, J.(1993), "Understanding the rationale of strategic technology partnering: Inter-organizational modes of cooperation and sectoral differences," Strategic Management Journal, 14, 371-385. https://doi.org/10.1002/smj.4250140505
  20. Hsu, F. M., T. Y., Chen, and T. Y. Huang(2007), "The effects on the relationship learning from relationship enhancement activities," Journal of Relationship Marketing, 6(1), 89-107. https://doi.org/10.1300/J366v06n01_06
  21. Kale, P., H. Singh., and H. Perlmutter (2000), "Learning and protection of proprietary assets in strategic alliances: Building relational capital," Strategic Management Journal, 21(3), 217-237. https://doi.org/10.1002/(SICI)1097-0266(200003)21:3<217::AID-SMJ95>3.0.CO;2-Y
  22. Kim, J., and Parkhe, A(2009), "Competing and cooperating similarity in global strategic alliances: An exploratory examination," British Journal of Management, 20(3), 363-376. https://doi.org/10.1111/j.1467-8551.2008.00580.x
  23. Kraut, R., C. Steinfield., A. P. Chan., and A. Hoag(1999), "Coordination and virtualization: The role of electronic networks and personal relationships," Organization Science, 10(6), 722-740. https://doi.org/10.1287/orsc.10.6.722
  24. Krishnan, R., X. Martin., and N. G. Noorderhaven(2006), "When does trust matter to alliance performance?" Academy of Management Journal, 49(5), 849-917.
  25. Lai, C-S, D-C. Pai., C-F. Yang., and H-J. Lin(2009), "The effects of market orientation on relationship learning and relationship performance in industrial marketing: The dyadic perspectives," Industrial Marketing Management, 38, 166-172. https://doi.org/10.1016/j.indmarman.2008.12.004
  26. Lin, N(2001), Social capital: "A theory of social structure and action," New York: Cambridge University Press.
  27. Ling-yee, L(2006), "Relationship learning at trade shows: Its antecedents and consequences," Industrial Marketing Management, 35, 166-177. https://doi.org/10.1016/j.indmarman.2005.03.006
  28. Nahapiet, J., and S. Ghoshal(1998), "Social capital, intellectual capital, and the organizational advantage," Academy of Management Review, 23(2), 242-266. https://doi.org/10.5465/amr.1998.533225
  29. Palmatier, R. W., R. P. Dant., D. D. Grewel., and K. R. Evans(2006), "Factors influencing the effectiveness of relationship marketing: A meta-analysis," Journal of Marketing, 70(3), 136-153. https://doi.org/10.1509/jmkg.70.3.136
  30. Pelham, A. M., and D. T. Wilson(1996), "Longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance," Journal of the Academy of Marketing Science, 24(1), 27-43. https://doi.org/10.1007/BF02893935
  31. Prahalad, C. K. and G. Hamel(1990), "The core competence of the corporation," Harvard Business Review, 68(3), 79-91.
  32. Putnam, R. D.(2000), Bowling alone: The collapse and revival of American community, New York: Simon & Schuster.
  33. Rindfleisch, A., and J. B. Heide(1997), "Transaction cost analysis: Past, present, and future applications," Journal of Marketing, 61(4), 30-54. https://doi.org/10.1177/002224299706100403
  34. Robson, M. J., C. S. Katsikeas., and D. C. Bello(2008), "Drivers and performance outcomes of trust in international strategic alliances: The role of organizational complexity," Organization Science, 19(4), 647-665. https://doi.org/10.1287/orsc.1070.0329
  35. Sahin, I(2010), "Organizational social capital and perceived performance of drug law enforcement departments: A case study of turkey," Orlando, FL., University of Central Florida. (unpublished dissertation).
  36. Selnes, F., and J. Sallis(2003), "Promoting relationship learning," Journal of Marketing, 67(3), 80-95. https://doi.org/10.1509/jmkg.67.3.80.18656
  37. Sirmon, D. G. and P. J. Lane(2004), "A model of cultural differences and international alliance performance," Journal of International Business Studies, 35(4), 306-319. https://doi.org/10.1057/palgrave.jibs.8400089
  38. Song, X., and M. E. Parry(1997), "The determinants of japanese new product successes," Journal of Marketing Research, 34(1), 64-76. https://doi.org/10.1177/002224379703400106
  39. Stump, R. L., and J. B. Heide(1996), "Controlling supplier opportunism in industrial relationships," Journal of Marketing Research, 33(4), 431-441. https://doi.org/10.1177/002224379603300405
  40. Subramani, M. R. and N. Vernkatraman (2003), "Safeguarding investments in asymmetric inter-organizational relationships: Theory and evidence," Academy of Management Journal, 46(1), 46-62. https://doi.org/10.2307/30040675
  41. Sung, T. K., and B. Carlsson(2003), "The evolution of a technological system: The case of CNC machine tools in Korea. Journal of Evolutionary Economics, 13(4), 435-460. https://doi.org/10.1007/s00191-003-0160-1
  42. Tsai, W. and S. Ghoshal(1998), "Social capital and value creation: The role of intrafirm networks," Academy of Management Journal, 41(4), 464-476. https://doi.org/10.2307/257085
  43. Wernerfelt, B(1994), "A resource- based view of the firm," Strategic Management Journal, 5(2), 171-180. https://doi.org/10.1002/smj.4250050207
  44. Williamson O. E., (1981), "The economics of organization: The transaction cost approach," American Journal of Sociology, 87(3), 548-577. https://doi.org/10.1086/227496
  45. Williamson, O. E(1985), "The economic institutions of capitalism," New York: Free Press
  46. Young-Ybarra, C., and M. Wiersema(1999), "Strategic flexibility in information technology alliances: The influence of transaction cost economics and social exchange theory," Organization Science, 10(4), 439-459. https://doi.org/10.1287/orsc.10.4.439