Management & Information Systems Review (경영과정보연구)

Daehan Academy of Management Information Systems (대한경영정보학회)
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The Impact of Social Media on the Relationship Between Entrepreneurs' Tacit Knowledge and Creativity

소셜미디어 활용이 창업자의 암묵적 지식과 창의성의 관계에 미치는 영향

  • Park, Joo-Yeon (School of Business, Yonsei University) ;
  • Im, Il (School of Business, Yonsei University) ;
  • Sung, Chang-Soo (Technology Entrepreneurship(Graduate School), Dongguk University)
  • 박주연 (연세대학교 경영학과) ;
  • 임일 (연세대학교 경영학과) ;
  • 성창수 (동국대학교 기술창업학과(대학원))
  • Received : 2016.05.30
  • Accepted : 2016.06.23
  • Published : 2016.06.30
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Abstract

The purpose of this research is to analyze the relationship between tacit knowledge and creativity in early stage entrepreneurial ventures in which knowledge could be competitive asset. This study also analyze the moderating effect of social media use on the relationship of tacit knowledge and creativity. From total of 129 survey analysis, this study finds the positive relationship between tacit knowledge and creativity. The result also shows that social media has a moderating effect on the relationship between tacit knowledge and creativity with a negative path coefficient. That is, social media can reduce the positive effect of tacit knowledge on creativity. This research implies importance of tacit knowledge in early stage entrepreneurial ventures and suggests social media usage to improve creativity.

창의적인 사업모델, 제품, 아이디어는 창업기업에게 중요한 자원이다. 이러한 창의성은 문서화 되지 않은 암묵적 지식, 즉 개인의 경험, 노하우, 감각 등에 의해 영향을 받고, 특히 대기업에 비해 상대적으로 자원이 부족한 초기 창업기업에서는 이러한 지식의 활용이 경쟁우위를 차지할 수 있는 주요요인으로 인식되고 있다. 따라서 본 연구의 목적은 창업기업에서 창업자의 암묵적 지식이 창의성에 미치는 영향을 알아보고, 소셜미디어의 조절효과를 조사하여 소셜미디어의 활용이 암묵적지식과 창의성 간의 관계에 어떠한 영향을 미치는지 알아보는 것이다. 연구결과 창업자의 암묵적 지식은 창의성에 유의적인 영향을 미치며, 소셜미디어 활용은 암묵적지식과 창의성의 관계에 부정적인 영향을 미치는 것으로 나타났다. 본 연구결과를 통해 창업초기 기업에서 창업자의 암묵적 지식의 효과적인 활용과 소셜미디어 활용의 효율성을 재고하여 지식 활용에 대한 시사점을 제시하고자 한다.

Keywords

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