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The Development and Practice of Design Thinking Methodology Based on Gamification : Focusing on University Loyalty Program

게임화 기반 디자인 사고 방법론의 개발과 실제 : 대학교 로열티 프로그램을 중심으로

  • 나주연 (국민대학교 경영대학 경영정보학부) ;
  • 전희라 (국민대학교 경영대학 경영정보학부) ;
  • 전유정 (국민대학교 경영대학 경영정보학부) ;
  • 최혜영 (국민대학교 경영대학 경영정보학부) ;
  • 박도형 (국민대학교 경영대학 경영정보학부)
  • Received : 2016.02.02
  • Accepted : 2016.02.11
  • Published : 2016.06.30

Abstract

Currently, many universities offer a variety of programs for students to improve their knowledge and expertise for their career development. Because each program's success depends on students' active participation and passion, the university makes a lot of efforts to motivate them enhance the loyalty toward the school. Several universities in Korea operate their own loyalty program based on their students' activities. However, we need to develop a distinctive loyalty program to suit universities' education environment because the purpose of education is different from existing commercial purpose. This study shows the process that improves problems of loyalty programs that are operated by the K University and suggests new ideas based on design thinking methods. Also, this study includes a process that changes standardized and involuntary loyalty program to interesting loyalty program that induces students' voluntary participation through combining with gamification concept. The method that we suggest in this study is expected to extend various fields.

Keywords

References

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