한국IT서비스학회지 (Journal of Information Technology Services)

한국IT서비스학회 (Korea Society of IT Services)
권호 표지
DOI QR코드

DOI QR Code

IT를 활용한 기업-지역사회 혁신모델 사례연구 : Samasource의 Microwork를 중심으로

A Case Study on Social Innovation Model of Samasourse Using IT Microworks

  • 이중원 (고려대학교 디지털경영학과) ;
  • 박철 (고려대학교 경영학부)
  • 투고 : 2016.04.06
  • 심사 : 2016.06.14
  • 발행 : 2016.06.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

As social problems including aging, depopulation, healthcare, poverty, a lot of government, organizations is trying to solve the problems. Recently, social innovation is emerging as strategy for solving social problems around the world. Social innovation means more effective, sustainable and new solutions that increase total values of society. This study attempts to introduce microworks of the Samasource as a case of the business-community innovation model using IT. Samasource is one of three social ventures under the nonprofit organization Sama Group established in 2008. Its mission is to alleviate worldwide poverty by connecting unemployed people in impoverished countries to digital work. Based on the internet model "microwork", they split huge digital projects into small scales, and deliver them to BOP(Bottom Of Pyramid) groups through the internet. This case describes a business model, revenue model, and impact of Samasource's Microwork. Implications of the case were suggested in the conclusion. To this end, I would like to provide a meaningful implication to researchers and founders of the South Korea.

키워드

참고문헌

  1. Accenture, "Exploring the Value Proposition for Impact for Impact Sourcing", 2012, Available at http://www.accenture.com/us-en/Pages/insight-exploring-value-proposition-impact-sourcing.aspx(Accessed June 18, 2016).
  2. Ashley, C., "Samasource Solution Offerings", 2015, Available at http://www.slideshare.net/AshleyCline2/samasource-solution-offerings( Accessed June 18, 2016).
  3. Avasant, "Incentives & Opportunities for Scaling the 'Impact Sourcing Sector", 2012, Available at https://www.rockefellerfoundation.org/app/uploads/Incentives-Opportunities-for-Scaling-the-Impact-Sourcing-Sector.pdf(Accessed June 18, 2016).
  4. Bhatt, P., A.J. Ahmad, and M.A. Roomi, "Social Innovation with Open Source Software : User Engagement and Development Challenges in India", Technovation, 2016.
  5. Bornstein and David, "Workers of the World, Employed", 2011, Available at http://opinionator.blogs.nytimes.com/2011/11/03/workers-of-the-world-employed/(Accessed June 18, 2016).
  6. Borzaga, C. and R. Bodini, "What to Make of Social Innovation? Towards a Framework for Policy Development", Social Policy and Society, Vol.13, No.3, 2014, 411-421. https://doi.org/10.1017/S1474746414000116
  7. Bowen, H.R. and F.E. Johnson, Social Responsibility of the Businessman, New York : Harper, 1953.
  8. Brown, T. and J. Wyatt, "Design Thinking for Social Innovation", Annual Review of Policy Design, Vol.3, No.1, 2015, 1-10.
  9. Cajaiba-Santana, G., Social Innovation : Moving the Field Forward, A Fonceptual Framework, Technological Forecasting and Social Change, Vol.82, 2014, 42-51. https://doi.org/10.1016/j.techfore.2013.05.008
  10. Citylab, "We're So Close to Alleviating Global Poverty, and Yet So Far", 2015, Available at http://www.citylab.com/work/2015/10/were-so-close-to-alleviating-global-poverty-and-yet-so-far/408973/(Accessed June 18, 2016).
  11. European Commission, "GUIDE TO SOCIAL INNOVATION", 2013, Available at http://s3platform.jrc.ec.europa.eu/documents/20182/84453/Guide_to_Social_Innovation.pdf/88aac14c-bb15-4232-88f1-24b844900a66(Accessed June 18, 2016).
  12. Francesca, G. and S. Bradley, "Samasource : Give Work, Not Aid", Harvard Business School NOM Unit Case, No.912-011, 2012.
  13. Guimon, J., "Promoting Innovation in SMEs in Developing Countries : A Case Study of Costa Rica's PROPYME Program", The Innovation Journal, Vol.20, No.2, 2015.
  14. Kim, D.H., "Social Innovation and Sustainable Local and Regional Development", Graduate School, Yonsei University : Dept. of Urban Planning and Engineering, 2012.
  15. Kim, J.T., "Steps and Road-map of Social Innovation", 2013, Available at http://www.slideshare.net/Thesocialentrepreneurship/steps-and-roadmap-of-social-innovation.(Accessed June 18, 2016).
  16. Kim, Y.C., "A Study on the Mechanism of Social Innovation : "Open Source and After", Graduate School, Seoul University, 2014. (김연철, "소셜 이노베이션의 메커니즘에 대한 연구 : "오픈소스"와 그 이후", 서울대학교 대학원, 2014).
  17. Leila, J., "Making the Case for Impact Sourcing-Samasource", 2013, Available at http://www.slideshare.net/leila_c/making-thecaseforimpactsourcingbpo(Accessed June 18, 2016).
  18. Monitor Group, "Promise and Progress : Market-Based Solutions to Poverty in Africa", 2011, Available at http://web.mit.edu/idi/idi/Africa-%20PromiseAndProgress-MIM.pdf(Accessed June 18, 2016).
  19. Monitor Inclusive Markets, "Job Creation Through Build the Field of Impact Sourcing", 2011, Available at https://www.rockefellerfoundation.org/app/uploads/Job-Creation-Through-Building-the-Field-of-Impact-Sourcing.pdf(Accessed June 18, 2016).
  20. Mulgan, G., S. Tucker, R. Ali, and B. Sanders, "Social Innovation : What it is, Why it Matters and How it can be Accelerated", The Young Foundation. Skoll Centre for Social Entrepreneuship Working Paper, 2007, 376.
  21. Peng, M., Global strategy, Boston : Cengage learning, 2013.
  22. Porter, M.E. and M.R. Kramer, "The Competitive Advantage of Corporate Philanthropy", Harvard Business Review, Vol.80, No.12, 2002, 56-68.
  23. Prahalad, C.K. and S.L. Hart, "The Fortune at the Bottom of the Pyramid", Strategy Business, Vol.26, 2002, 54-67.
  24. Samasource, "2014 Annual Report", 2014, Available at http://www.samasource.org/#!impact/cjg9(Accessed June 18, 2016).
  25. Samasource, "Samasource Services", 2015, Available at http://www.samasource.org/#!services/uh887(Accessed June 18. 2016).
  26. Sharanappa, S. and L. Janah, "Microwork for Macro-gains : Evaluating the Social Impact of ICT-based Job Creation in Rural India", London School of Economics and Political Science, 2000.
  27. Social Innovation Generation, "Australian social Innovation from a Canadian Social Innovation Perspective", 2011, Available at http://www.slideshare.net/gcahill/australian-social-innovation-from-a-canadian-social-innovation-perspective(Accessed June 18, 2016).
  28. Stanford Business, "Defining Social Innovation", 2015, Available at https://www.gsb.stanford.edu/faculty-research/centers-initiatives/csi/defining-social-innovation(Accessed June 18, 2016).
  29. Surikova, S., K. Oganisjana, and G. Grinberga-Zalite, "The Role of Education in Promoting Social Innovation Processes in the Society", Society, Integration, Education, Proceedings of the International Scientific Conference, Vol.4, 2015, 233-243.
  30. The New York Times, "Workers of the World, Employed", 2011, Available at http://opinionator.blogs.nytimes.com/2011/11/03/workers-of-the-world-employed/?_r=0(Accessed June 18, 2016).
  31. World Bank, "World Bank Development Indicators", 2008, Available at http://data.worldbank.org/data-catalog/world-development-indicators(Accessed June 18, 2016).
  32. Zadek, S., "The Logic of Collaborative Governance : Corporate Responsibility, Accountability and the Social Contract", Corporate Social Responsibility Initiative Working Paper, 2006, 17.