Journal of Korean Institute of Industrial Engineers (대한산업공학회지)

Korean Institute of Industrial Engineers (대한산업공학회)
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Effect of Automobile Exterior Panel Stiffness on Customers' Affect : Focused on Hood and Door of Mid-Size Passenger Cars

자동차 외판 강성의 고객 감성 영향 분석 : 승용차의 후드 및 도어를 중심으로

  • Ryu, Taebeum (Department of Industrial and Management Engineering, Hanbat National University) ;
  • Kim, Wonjun (Department of Industrial Engineering, Seoul National University) ;
  • Jin, Byungki (Department of Industrial Engineering, Seoul National University) ;
  • Yun, Myung Hwan (Department of Industrial Engineering, Seoul National University)
  • 류태범 (한밭대학교 산업경영공학과) ;
  • 김원준 (서울대학교 산업공학과) ;
  • 진병기 (서울대학교 산업공학과) ;
  • 윤명환 (서울대학교 산업공학과)
  • Received : 2016.05.10
  • Accepted : 2016.07.05
  • Published : 2016.10.15
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Abstract

This study attempted to identify the effect of the panel stiffness on the customers' affect, which was not addressed in the research field of affective engineering. For this, this study derived four affects related to the panel stiffness from literature and pre-experiment : hardness, deform consistency, thickness and satisfaction and prepared a questionnaire to evaluate the affects of the panel. In the experiment, 54 adults in the age of 20~50 participated and evaluated the affects of hood, front and rear door for nine full size and luxury sedans by pressing the panels with their hands. As results, participants' affect for the panels were significantly different depending on the force-deflection curves of them, and the subjects' satisfaction of the panels increased as the slope of the curve (stiffness) increases. In addition, it was found that the subjects evaluated the panel with the pressing force up to 14kgf. The findings of the study can be used to increase and control the affective quality of exterior panels on passenger cars.

Keywords

References

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