Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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This Type of Diet affected of One-Person Households is also on the Selection of Catering Properties and Behavior Intention

1인 가구 형태의 식생활유형이 외식선택속성과 행동의도에 미치는 영향

  • Jang, Yong-Hyun (Dept. of Foodservice Management, Kyungsung University) ;
  • Lee, Bo Soon (Department of Food Sciences and Culinary Arts, Woosuk University) ;
  • Lee, Jong-Ho (Dept. of Foodservice Management, Kyungsung University)
  • 장용현 (경성대학교 호텔관광외식경영학부) ;
  • 이보순 (우석대학교 외식산업조리학과) ;
  • 이종호 (경성대학교 호텔관광외식경영학부)
  • Received : 2016.05.01
  • Accepted : 2016.07.10
  • Published : 2016.08.31
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Abstract

This study examined the factors that affect the relationship between single-person households, food related life style, restaurant selection attributes, and behavioral intention. In order to perform statistical analyses required in the study, SPSS 18.0 Statistical Program was employed for frequency analysis, factor analysis, reliability analysis, correlations, and regression analysis. The results of exploratory factor analysis showed that four factors regarding food related life style were extracted from all measurements with a KMO of 0.716 and a total cumulative variance of 64.437%, With regard to restaurant selection attributes, one factor was extracted with a total cumulative variance of 75.372% and a KMO score of 0.739. One factor for behavioral intention was extracted that accounted for a total cumulative variance of 61.312% and a KMO score of 0.666. All factors were significant to .000 and the correlation between variables was significant. Thus, based on the results, the main research hypotheses regarding the relationships among food related life style restaurant selection attributes, and behavioral intention were adopted.

본 연구에서는 1인 가구의 식생활유형요인이 외식선택속성과 행동의도에 미치는 영향요인들과 그 요인을 이용한 앞으로의 활용방안을 제시하고자 한다. 조사 연구의 목적을 달성하기 위하여 통계프로그램 SPSS 18.0을 활용하여 빈도분석, 요인분석 및 신뢰도분석, 상관관계분석, 회귀분석을 실시하였다. 분석결과를 보면 식생활유형요인에 대한 측정항목의 탐색적 요인분석 결과, 4개 요인으로 KMO 값은 0.716, 총분산비율 64.437%, 외식선택속성에 대한 요인분석은 총분산비율 75.372 %, KMO 값은 0.739로 나타났다. 행동의도에 대한 요인분석은 총분산설명력 61.312%, KMO 값은 0.666으로 나타났다. 변수들 간의 상관관계가 다른 변수에 의해 설명되는 정도가 좋게 분석되었고, 유의확률이 0.000으로 나타나 전반적으로 변수들 간의 상관관계는 유의적이다. 따라서 식생활유형에 따른 외식선택속성은 행동의도에 미치는 영향에 관한 가설은 부분 채택되었다.

Keywords

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