Journal of Society of Preventive Korean Medicine (대한예방한의학회지)

Society of Preventive Korean Medicine (대한예방한의학회)
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A Comparative Analysis on the Service Quality Between Korean and Western medicine clinic using the IPA Technique

IPA기법을 이용한 한양방 의원 서비스품질의 비교 분석

  • Lee, Jeong Won (Department of Healthcare Management, College of Nursing and Healthcare Sciences and Human Ecology) ;
  • Lee, Hai Woong (Department of Public Health and the Office of Korean Medicine Education, College of Korean Medicine, Dong-Eui University)
  • 이정원 (동의대학교 의료보건생활대학 의료경영학과) ;
  • 이해웅 (한의과대학 예방의학교실, 한의학교육실)
  • Received : 2017.11.28
  • Accepted : 2017.12.23
  • Published : 2017.12.31
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Abstract

Objectives : The purpose of this study is to investigate on the Korean and Western medicine clinic quality to use IPA matrix and to establish a Korean medicine service management strategy. Methods : In order to achieve the research purpose, medical consumers who visited 3 Korean and Western medicine clinics were surveyed. frequency analysis, paired t-test were used for the statistical analysis, and the mean of each variable was used for IPA analysis. Results : The major results of analysis are as follows: It was confirmed that the skill and the kindness of the human resources were important in both the Korean medicine clinic and the Western medicine clinic. And it was confirmed the difference of the satisfaction rate and IPA between the Korean medicine clinic and the Western medicine clinic. Especially Medical devices and equipment, Easy booking, reception, payment procedure were different in IPA analysis. Conclusions : We confirmed the similarities and differences between Korean medicine clinics and Western medicine clinics in terms of importance, satisfaction, and IPA. On the basis of these results, Korean Medicine clinic could arrange a management strategy in consideration of consumers' choice attribute.

Keywords

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