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The Influence of Prior Knowledge and Service Quality on Customer Satisfaction and Reuse Intention in Korean Low Cost Carriers

국내 저비용항공사의 사전지식과 서비스품질이 고객만족과 재이용의도에 미치는 영향

  • 김동수 (한국항공대학교 경영학부) ;
  • 이상학 (한국항공대학교 경영학부) ;
  • 이승창 (한국항공대학교 경영학부)
  • Received : 2017.10.31
  • Accepted : 2017.12.29
  • Published : 2017.12.31

Abstract

This study aimed at finding the ways to improve competitiveness of Korean low cost carriers in the highly competitive air transport market by understanding the relation among the influence of prior knowledge, service quality on customer satisfaction and reuse intention. The result of the research is as the following. At first, the influence of prior knowledge on customer satisfaction and reuse intention was statistically significant. The result indicates that customers who have much prior knowledge are more likely to be satisfied and to reuse. Secondly, the test for finding out the influence of service quality on customer satisfaction and reuse intention was statistically significant also. Thirdly, the results revealed that customer satisfaction positively influenced reuse intension. The influence of service quality on customer satisfaction and reuse intention reached the same research result compared with the existing literature.

Keywords

References

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