Journal of Navigation and Port Research (한국항해항만학회지)

Korean Institute of Navigation and Port Research (한국항해항만학회)
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A Comparison of the Superiority of the Service Quality Measurement Model based on the Port Loading and Unloading Business

항만하역업 서비스품질 측정모형의 비교연구

  • Yang, Han-Na (Graduate school of Logistics System, Korea Maritime and Ocean University)
  • 양한나 (한국해양대학교 물류시스템학과)
  • Received : 2017.12.05
  • Accepted : 2017.12.12
  • Published : 2017.12.31
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Abstract

In point of fact, there is a lack of explicit models that explain how services are perceived and evaluated by consumers who use them; present research on service quality has begun as a measure to complement this development. In this study, we applied the service quality model of PZB model based on Parasuraman et al.(1988) and the BNC model based on Brady and Cronin(2001), and compared the superiorities of each model. As a result of analyzing the questionnaire provided for terminal users, the BNC model is more superior than the PZB model. The increase in the number of factors led to an increase in the provided information, as a result of this, the model's explanatory power seems to be high. The results of this study may be different according to the characteristics of the industry, but we hope that the results presented in this study will lead to the expansion of the scope of research for the port loading and unloading business in the future.

실제로 서비스를 이용하는 대상인 소비자에게 서비스가 어떻게 인식되고 평가되는지에 대한 명시적인 모형이 부족함에 따라 이를 보완하기 위한 방안으로 서비스품질에 대한 연구가 시작되었다. 본 연구에서는 Parasuraman et all.(1988)의 연구를 토대로 구성한 PZB모형과 Brady and Cronin(2001)의 연구를 토대로 구성한 BNC모형에 서비스품질모형을 적용하고, 그에 대한 우수성을 비교하였다. 터미널 이용자를 대상으로 진행한 설문을 활용하여 분석한 결과 PZB모형보다 상대적으로 BNC모형이 더 우수한 것으로 나타났다. 요인이 많아짐에 따라 제공되는 정보의 양이 증가하고, 이로 인하여 설명력이 높아지기 때문에 이러한 결과가 나타난 것으로 보인다. 연구의 결과는 산업의 특성에 따른 차이가 존재하겠지만 본 연구에서 제시한 결과는 추후 항만하역업에 대한 연구범위의 확장으로 이어지기를 기대한다.

Keywords

References

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