Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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The Buying Selection Criteria and Wearing Satisfaction Related with Socks

양말 구매 시 선택기준과 착용 만족도

  • Received : 2017.04.12
  • Accepted : 2017.05.17
  • Published : 2017.05.30
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Abstract

This study analyzed the difference of selection criteria when buying socks and wearing satisfaction related to socks according to demographic characteristics and fashion interest degree for the adults in their from 20s to 40s. Factor analysis, t-test, ANOVA, and Duncan multiple range test were used for data analysis. The result of factor analysis for selection criteria when buying socks showed that the drawn factors were design and coordination, hygiene and wearing comfort and practicality. The difference analysis results about selection criteria when buying socks showed that design and coordination, hygiene and wearing comfort, and practicality were significantly different according to gender, age, and occupation, and that design and coordination and practicality were significantly different according to marital status. The result of difference analysis for selection criteria when buying socks according to fashion interest degree showed that design, coordination, hygiene, wearing comfort and practicality were significantly different. The result of factor analysis for wearing satisfaction of socks showed that the drawn factors were wearing comfort, hygiene, durability, and design. The difference analysis results about wearing satisfaction of socks showed that design was significantly different according to gender and marital status, wearing comfort and design significantly different according to age, wearing comfort, hygiene, and design were significantly different according to occupation. According to fashion interest degree, wearing comfort and design showed the significant difference.

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References

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