Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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The Effect of Discrimination on Reutilization Intention in Dental Care Service

치과서비스에 대한 차별감이 재이용의사에 미치는 영향

  • Choi, Kyu-young (Department of Public Health, Graduate School of Chungnam National University) ;
  • Lee, Tae-Yong (Department of Preventive Medicine and Public Health, Chungnam National University School of Medicine)
  • 최규영 (충남대학교 대학원 보건학과) ;
  • 이태용 (충남대학교 의학전문대학원 예방의학교실)
  • Received : 2017.02.14
  • Accepted : 2017.05.12
  • Published : 2017.05.31
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Abstract

The purpose of this study was to examine the effect of discrimination on thereutilization intentionfor dental services among patients who visited the dental clinic. The questionnaire was administered to 432 patients aged 20 years or older who visited Dental Clinic in J city, Chungcheongbuk-do. Day to March 31, 2015, and the following results were obtained. The important variables that affected the reutilization intention were quality of medics, kindness, hospital image, convenience, service value and discrimination of dental care service. These variables explained 78.2% of the aggregate. Thehigher the quality of service value, medics, environment facilities, convenience, kindness, and hospital image, the more significant was the relevance with reutilization intention. As well as high-educated respondents, ones with monthly household income amounted to 4 million won, group of white-collar job, people who visited for implant treatment and ones by introduction of acquaintances. Therefore the dental care service providers are required to take effortsto recognize the discrimination and to reduce it through good quality of dental care service.

본 연구는 치과의원에 내원한 환자의 치과서비스에 대한 차별감이 재이용의사에 미치는 영향을 파악하기 위하여 충청북도 J시 소재 치과의원에 내원한 만 20세 이상 환자 432명을 대상으로 2015년 3월 9일부터 2015년 3월 31일까지 설문조사를 실시하여 다음과 같은 결과를 얻었다. 재이용의사에 영향을 미치는 중요한 변수로는 치과 의료서비스 질의 의료진, 친절성, 병원 이미지, 이용 편의성, 및 서비스 가치, 치과 서비스에 대한 차별감이 있었고, 이 변수들의 전체 설명력은 78.2%이었다. 또한 고학력군, 월평균 가족수입 400만원 이상군, 사무직군, 임플란트 치료의 방문목적군, 주위소개군 뿐만 아니라 서비스 가치, 의료진, 환경시설, 이용 편의성, 친절성, 병원 이미지가 높을수록 유의한 관련성이 있었다. 따라서 치과서비스 제공자들은 환자들의 치과 서비스에 대한 차별감을 인지하여 외적인 요인뿐만 아니라 환자가 느끼는 차별감이 최소화 될 수 있도록 양질의 치과 서비스를 통해 이를 충족시키기 위한 노력이 필요하다고 본다.

Keywords

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