Management & Information Systems Review (경영과정보연구)

Daehan Academy of Management Information Systems (대한경영정보학회)
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The Effect of Acts of Compassion Within Organizations on Corporate Reputation : Contributions to Employee Volunteering

공감의 행위가 기업의 명성에 미치는 영향: 조직 구성원의 자발적 참여를 중심으로

  • Moon, Tae-Won (Department of Business Administration, Hongik University) ;
  • Ko, Sung-Hoon (Department of Business Administration, Kyungpook National University)
  • Received : 2017.03.21
  • Accepted : 2017.06.13
  • Published : 2017.06.30
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Abstract

This paper explores a theoretical framework, in which compassion arising from others' suffering among organizational members can be connected to EV to CSR activities via POI. We argue that compassion may generate positive identity related to being a member of a particular organization (i.e., POI), which increases to EV to CSR, ultimately leading to the enhancement of the corporate reputation. In return, an enhanced reputation for the corporation results in an increase of employees' perceived organizational identity via increase of CEI. Employees with high POI are more likely to carry out compassion and share it with others within an organization. In short, the positive circulation between compassion and EV to CSR as shown in Figure 2 demonstrates not only the ways in which compassion among organizational members can evoke EV to CSR through POI, but also how EV to CSR can facilitate compassion within an organization in terms of enhanced corporate reputation.

본 연구는 조직구성원들 사이에서 타인의 고통에 의해 유발되는 공감이 긍정적 조직정체성을 통하여 기업의 사회적 책임 활동에 대한 조직구성원들의 자발적 참여와 어떻게 연결되는지에 대한 이론적 고찰을 하고자 한다. 본 연구에서는 공감이 특별한 조직의 구성원이 되는 것과 관련 있는 긍정적 정체성을 유발시키게 되며, 긍정적 정체성이 기업의 사회적 책임에 대한 조직구성원들의 자발적 참여를 향상시켜 결국에는 기업의 명성을 강화시킨다는 것을 주장하고 있다. 또한, 강화된 기업의 이미지는 구축된 외부 이미지를 통하여 조직구성원들이 지각하는 조직 정체성을 향상시키는 결과를 가져온다. 높은 긍정적 조직 정체성을 지니고 있는 조직 구성원들은 조직 내 구성원들과 함께 나눔과 공감적 행위를 더 잘 실천하게 될 것이다. 결론적으로 기업의 사회적 책임활동에 대한 조직구성원들의 자발적 참여와 공감 사이의 긍정적 순환 관계는 그림 2 에서 보여주고 있듯이 조직구성원들 간의 공감적 행위가 긍정적 정체성을 통하여 기업의 사회적 책임에 대한 조직구성원들의 자발적 참여를 불러일으키게 된다는 것이다. 또한 그 뿐만 아니라 기업의 명성을 강화시킨다는 측면에서 어떻게 기업의 사회적 책임에 대한 조직구성원들의 자발적 참여가 조직 내 공감적 행위를 유발시킬 수 있을 것인지 그림 2 가 설명해 주고 있다.

Keywords

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